SuperValu keep it local
SUPERVALU has launched a campaign calling on its customers to make a difference to the local economy by adding one locally sourced SuperValu Food Academy Product to their weekly shopping list.
SuperValu stores have stocked products from 17 Wexford food producers since the Food Academy was established in 2014. It is a joint initiative between SuperValu, Bord Bia, and the Local Enterprise Office Network. In three years, it has supported over 350 Irish start-ups as they begin their journey from the kitchen to the supermarket.
SuperValu is now calling on Ireland to join in and help give small local businesses a big chance by adding one more product from the Food Academy range to their weekly shopping lists.
The addition of over 350 food start-ups to the local SuperValu shelves has resulted in sales of over €32 million for the national Food Academy programme and has led to the creation of more than 1,500 jobs.
The Food Academy was recently awarded the Ruban d’Honneur at the prestigious European Business Awards for being ‘the most socially innovative initiative in the competition’.
‘We’ re calling on our loyal customers to help us support these independent Irish producers and help give them a big chance by adding one extra product to from the Food Academy range to their shopping lists. With the inclusion of Meadowfield’s mild, sweet and creamy goats milk, there really is something for everyone from our vast range of Food Academy products,’ said Kenneth O’Connor, SuperValu’s Food Academy project manager. ‘We’ re proud to now have a total of 354 small Irish food companies well on the road to success, with their products on shelf in SuperValu stores.’
The Wexford producers are: Zanna Cookhouse; Atlantis Seafood; Drew Fox Brewing; Fancy Fungi Mushrooms; Goodies of Wexford; Isle of Cfackers; Jack Doyle’s Brewery; Meadowfield; Mr Jeffares Blackcurrants; Naturally Cordial; O’Neill’s Dry Cure Bacon Co; Our Back Garden; Tasty Parlour; Trudies Catering Kitchen; Uncle Aidan’s Flour; Wexford Home Preserves; and Wild About Food.