Wexford hotelier at US trade event
A WEXFORD hotelier took part in a three-city trade and media blitz to the United States recently.
The ‘Jump into Ireland’ (JITI) sales blitz saw 12 Irish companies – including Fiona Delahunty from Monart Destination Spa – and six American tour operators meet with influential travel agents in the key cities of Dallas, San Diego and San Francisco. Each event also included an opportunity for networking with influential travel and lifestyle journalists.
The states of California and Texas are important markets for tourism to Ireland and last week’s JITI provided a useful opportunity to cement the links that exist between these parts of the US and Ireland and to highlight what is new and exciting in Ireland’s Ancient East and Ireland.
‘Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure,’ said Alison Metcalfe, Tourism Ireland’s Head of North America.
‘Our ‘Jump into Ireland’ sales blitz to Dallas, San Diego and San Francisco provided an excellent platform to kickstart our promotional effort for 2018 and to spread the word about the many great things to see and do in Co Wexford and Ireland. We are confident that our extensive programme of high impact campaigns and promotions, targeting consumers with the greatest potential to travel to Ireland, will deliver further growth.’
As part of the blitz Fiona highlighted the unique nature of a vacation in Ireland and emphasised the special welcome for American visitors, as well as the ease of access to Ireland from the US.