Fresh Ir­ish pro­duce de­liv­ered straight to your front door

Wexford People - - NEWS -

ANEW En­nis­cor­thy based on­line busi­ness has the po­ten­tial to change the way peo­ple shop and in do­ing so ad­dress some of the is­sues fac­ing peo­ple liv­ing in iso­lated ru­ral ar­eas. The Wex­ford Food (lo­cated at www.wex­ford­food­ is owned and op­er­ated by Joe Mur­phy.

With a back­ground work­ing for some of the big­gest food and bev­er­age gi­ants in the world in­clud­ing the likes of Su­per­Valu, Coca Cola, Di­a­geo, Cad­bury and Pep­siCo, Mr Mur­phy is an ex­pert in the field of re­tail and spot­ted a mar­ket here in Ire­land for an on­line shop where peo­ple can or­der lo­cal food from lo­cal farm­ers and lo­cal food pro­duc­ers and have it de­liv­ered fresh the fol­low­ing day.

A very sig­nif­i­cant as­pect to the busi­ness is that all of the pro­duce is 100% Ir­ish; even its fish has to be caught on Ir­ish reg­is­tered trawlers.

Speak­ing to this news­pa­per about the busi­ness Mr Mur­phy said many lo­cal pro­duc­ers don’t get the op­por­tu­nity to have their pro­duce on the shelves of some of the ma­jor re­tail chains, how­ever, through his busi­ness lo­cal cot­tage in­dus­try grow­ers and larger op­er­a­tions can have a for­mi­da­ble on­line pres­ence with free list­ing and mar­ket­ing that goes with it.

Mr Mur­phy only launched the busi­ness a month ago but in the in­terim he has re­ceived a lot of pos­i­tive feed­back.

A sig­nif­i­cant as­pect of Wex­ford Food in some cases where peo­ple are not tech­no­log­i­cally minded their friends and fam­ily can or­der their fresh pro­duce from work or from the com­fort of their own home and have it de­liv­ered to a cho­sen ad­dress at a time that suits them the next day.

‘When some­one or­ders from me I place the or­der with my sup­pli­ers that night and then the prod­uct is freshly pre­pared first thing the fol­low­ing morn­ing so that when I’m de­liv­er­ing it that af­ter­noon it is com­pletely fresh,’ he said.

On his web­site Mr Mur­phy also has a phone num­ber (089-6132486) so that peo­ple who are not fa­mil­iar with ne­go­ti­at­ing their way through a web­site can phone him up di­rectly to place their or­der.

The on­line farm­ers mar­ket con­cept is a first-of-its-kind in Ire­land al­though sim­i­lar ini­tia­tives have proven to be very suc­cess­ful in Aus­tralia and Amer­ica.

‘It’s be­gin­ning to catch on in main­land Eu­rope and the UK too but there’s been noth­ing done like this in Ire­land that only sell 100% lo­cal Ir­ish pro­duce de­liv­ered any­where in the county the next day,’ said Mr. Mur­phy.

‘I have over 30 lo­cal food pro­duc­ers on my books at present and my fresh pro­duce is ef­fec­tively made to or­der,’ he added. Mr Mur­phy col­lects the or­ders first thing in the morn­ing which en­sures that de­liv­er­ies ar­rive at their des­ti­na­tion within as short a time frame as pos­si­ble, how­ever, be­cause he uses a fully HSE cer­ti­fied chilled van, cus­tomers can be con­fi­dent to know that their food is safe, fresh and the finest qual­ity pro­duce avail­able.

He soon will be of­fer­ing a na­tion­wide de­liv­ery within 24 to 48-hours us­ing state of the art chilled pack­ag­ing and in­ter­na­tional ser­vice for non-per­ish­able goods.

‘The food is pre­pared on the same day you get it,’ he said.

Mr Mur­phy has am­bi­tious plans to ex­pand the busi­ness go­ing for­ward and he said that if it takes off he will ul­ti­mately give a high per­cent­age of the prof­its to lo­cal sports clubs and char­i­ties which don’t re­ceive any Gov­ern­ment fund­ing.

‘It’s re­ally about keep­ing the pub­lic’s money re­cir­cu­lat­ing within the lo­cal econ­omy and sus­tain­ing the lo­cal com­mu­nity,’ he said. The busi­ness also of­fers sea­sonal fruit and veg­eta­bles be­cause, as with all of its pro­duce, it has to be freshly har­vested and it has to be Ir­ish grown.

‘Our bread is made from all nat­u­ral in­gre­di­ents with no ar­ti­fi­cial flavours or preser­va­tives and our Wex­ford beef is pro­cessed us­ing the old tra­di­tional method of dry-ag­ing for a more ten­der beef,’ said Mr Mur­phy.

Value-for-money is another key as­pect of the busi­ness and Mr Mur­phy takes pride in the fact that de­spite his pro­duce be­ing of a higher qual­ity than can be found on the shelves of ma­jor stores it doesn’t cost more to pur­chase for con­sumers.

‘I want to be able to give my cus­tomers the best pro­duce I can but at af­ford­able prices.’ For more in­for­ma­tion on all of the prod­ucts avail­able through Wex­ford Food Store. ie or to place an or­der log onto www.wex­ford­food­ or con­tact Mr Mur­phy di­rectly on 089-6132486 or through joe@ wex­ford­food­

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