Future bright for Polestar 1
Polestar, the new Electric Performance brand of Volvo Cars, recently announced the initial launch markets for its first car, the Polestar 1.
This follows Polestar’s successful brand launch that’s seen customers line up for the new Polestar 1 subscription, and expressions of interest in the Polestar 1 already outnumber early production slots, instantly affirming the car with performance and electric car aficionados alike.
The initial launch markets where Polestar will open a Polestar Space – an environment where customers can physically interact with the brand - will be the U.S.A., China, Germany, Sweden, Norway, and the Netherlands. These Polestar Spaces are expected to be opened in the middle of 2019 and the countries have been selected, in part, due to the initial customer demand in those markets. More countries will be introduced across the world and confirmed at a later date.
The Polestar 1 and all future Polestar cars will be offered using the new subscription model. The no-deposit, all-inclusive monthly payment delivers hassle-free usage and covers insurance, depreciation, collection and delivery for inclusive servicing, and various on-demand benefits asand-when required.
The Polestar 1, the first car with the Polestar logo on the bonnet, is a 2+2 Grand Touring Coupé with a 600hp Electric Performance Hybrid powertrain yet with the ability to travel 150kms on pure electric power alone - the longest range on electric power of any hybrid in the world.
Production of the Polestar 1 will start in mid2019 in the new state-of-the-art, purpose-built Polestar Production Centre in Chengdu, China, where construction has already started.
Polestar is Volvo Car Group’s performance road car brand. Last October 2017, Polestar became a new separately-branded electric performance car company, offering a portfolio of bespoke Polestar cars. Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world beating electrified high performance cars far faster than other new entrants into the market.