Mercedes-Benz set new sales records
DEMAND for Mercedes-Benz vehicles in the Europe region increased to a new high last year, with 955,301 cars delivered to customers, representing an increase of 6.4 per cent.
The models with the highest growth rates were the E-Class Saloon and Estate as well as the SUVs.
In Germany, the domestic market, more than 300,000 cars with the three-pointed star were sold in the past 12 months (+3.5 per cent).
Mercedes-Benz set new sales records in many markets, including Great Britain (+6.4 per cent), France (+9.7 per cent), Spain (+11.9 per cent), Belgium (+15.1 per cent), Switzerland (+7.7 per cent), Sweden (+15.4 per cent), Poland (+42.4 per cent), Austria (+15.2 per cent) and Portugal (+6.2 per cent).
The car division’s growth last year was driven in particular by the new E-Class Saloon and Estate and the SUVs. As a result of its success in all three core regions – Europe, Asia-Pacific and NAFTA – Mercedes-Benz was the best-selling premium brand in the automobile industry for the second consecutive year. No other German automobile brand in the premium segment posted as strong growth as the Stuttgart-based company with the three-pointed star in 2017.
Mercedes-Benz completed its strongest-selling year with the best fourth quarter in its history (572,044 units, +4.8 per cent).
A new record was achieved also in December (193,534 units, +1.7 per cent. In 2017, MercedesBenz was the premium brand with the most new registrations in many markets.