Wicklow People

Why personalit­y outperform­s pretense every time in business

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Strategic Marketing. This is an independen­tly verified standard mark for indigenous businesses, based on rigorous selection criteria. Lush Marketing also won Highly Commended Best Business Start-up Award in the DLR County Business Awards in October 2019.

As Jill says: “Having your own business means that you could honestly work on it every hour of every day. However, having a little person and a husband in my life makes sure that I don’t spend every hour on my business. However, it was in my blood to be an entreprene­ur and I love what I do!”

THERE is so much content these days pointing people towards the ‘pathway to success’ in business that it can be hard to absorb every bit of advice. Often the best business skill to rely on is your own personalit­y. Studies show that ‘being you’ in job interviews and business dealings give off a higher level of honesty. This is better than simply resorting to slogans and buzzy business jargon.

That’s not to say you shouldn’t do your homework and be prepared, but do so in a way that doesn’t stifle your natural ability to communicat­e. All the research and sound ideas in the world will be undone if you do not deliver it effectivel­y. The best way to do this is by doing it naturally.

For example, don’t devalue your life experience,

NOIREN Carrigg is well known in the skin and beauty industry for over 30 years in Bray. Highly qualified and experience­d , Noiren runs Noiren K Carrigg Skin And Hair Removal Specialist on the seafront in Bray. Noiren has invested in the most cutting edge treatments and training to offer solution based skincare for all concerns. Noiren has a particular focus on anti aging treatments and treatments available include Mesotherap­y, Microneedl­ing, Chemical Peels and LED light therapy skin treatments. Noiren says ‘I have always been and remain passionate about skin , it’s usually the first thing we see when we meet someone. I work with clients to meet and exceed their expectatio­ns in their treatment regime and homecare and tailor solutions to meet their needs. I can offer client specific solutions and results driven skincare. In recent years I have noticed job experience and any other peripheral knowledge you bring to the table. A solid personalit­y comes across as reliable, confident and organised in a meeting. Being ‘natural’ makes you more empathetic and understand­ing in business dealings (these two personalit­y traits are worth their weight in gold these days).

Putting on a show of assertiven­ess that doesn’t include the natural side of your personalit­y sounds egoistical and lacks the natural verve needed for those sticky business situations. Also, be confident and show that you can delegate. Nothing is more off-putting than the person who believes they can (and must) do everything by themselves. Trust your personalit­y to help you succeed in business... it outperform­s pretense every time. a move away from relaxing treatments towards remedial and results driven treatments and I am perfectly placed to offer those solutions here in my clinic. The market had become saturated with salons offering regular beauty treatments so I moved away from that and now focus purely on affordable skin care solutions. ’

Noiren also developed her own wax range ‘wax logic the science of waxing’ which is now available in salons nationwide and in 9 countries internatio­nally.

Noiren K Carrigg Skincare Clinic is situated on the seafront in Bray at 5 Fitzwillia­m Terrace, Strand rd, Bray(above the Dental Suite). The clinic is run on an appointmen­t only basis so please call or text 085 1047071 or check us out on www.noirencarr­igg.ie or our facebook page.

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