Is your business making the most of Instagram?

AVOID personal information: The whole point of promoting your business online is to be social, yet there should be clear boundaries between ‘work’ and ‘private’ content. Do not get into the habit of sharing personal images of you, your family, pets, friends or anything that is not strictly work related. This can look unprofessional when not related to your specific brand. Keep it professional by keeping it private.

Post quality pictures: If you’re trying to promote your business online than chances are it’s going to need to be important, visually. By using high resolution photos you are not only presenting a clearer message in terms of what you do, but it will also look more professional. Posting poor quality photos is an instant ‘scroll past’ moment for potential customers. Make sure that your images are sized correctly and perfectly centred.

Use hashtags correctly: Hashtags should be searchable and not just random words and phrases that lead to nowhere. This is a mistake made by many Instagram business sites. You need to know that hashtags provide others in your target community (and vice versa) with a lead to products and relevant information. Also, be sure to follow popular hashtags that are relevant to your niche, and that are updated regularly. Many sites may have ceased updating info and can be confusing.

Interact: The whole idea behind the concept of promoting your business on Instagram is to interact with followers. Nothing will drive away interest quicker than an unresponsive host. When someone comments about an item they like or express an interest in, interact with them. It’s a tip every marketer needs to be conscious of. If your target audience is asking questions, respond.