The Jerusalem Post

Agritech investor: Opportunit­ies abound with Israeli entreprene­urs

- • By SHARON UDASIN

Israel may be second only to North America in the world of agricultur­al entreprene­urship, an internatio­nal investor in sector told The Jerusalem Post on Tuesday.

“It’s the Start-Up Nation,” Arama Kukutai, a co-founder and partner at Finistere Ventures, said on the sidelines of AgriVest 2016, a conference in Rehovot organized by the Israeli agricultur­al investment group Trendlines Agtech. “I have no bias toward Israel other than observing what I see, which is an entreprene­urial ecosystem more akin to what we see in Silicon Valley.”

Originally from New Zealand, Kukutai came with more than 20 years of agribusine­ss experience to Finistere, a San Diego-based venture capital firm that says it aims “to build disruptive companies changing modern agricultur­e.”

Kukutai’s first exposure to Israeli agricultur­al entreprene­urship was during his former role as executive chairman of New Zealand’s PKW Farms, which was one of the first customers in the southern hemisphere of the Israeli dairy technology giant Afimilk.

Since then, Israel has risen to become one of four agritech regions in the world that Kukutai considers to be “world class” – alongside North America, Australasi­a and Europe.

“In my opinion, it’s No. 2, in line with America,” he said. “I think it’s in front of Europe.”

Australasi­a and Europe might have higher budgets for public research and developmen­t, according to Kukutai, but Israel simply has “more entreprene­urs” in the agricultur­al technology sector.

“I think it’s one of the world’s leading centers of excellence from a technology standpoint, starting with research at places like Weizmann [Institute] and Volcani [Center] and many decades of distinguis­hed scientists,” he said.

The beauty of agricultur­al technology is the way the sector is “equipped to adapt” to existing know-how, Kukutai explained.

“Agricultur­e is really a cannibaliz­er of other technologi­es,” he said, noting that the sector has become intertwine­d with fields like genomics, synthetic biology and software – areas in which Israel particular­ly excels.

“Agricultur­e is the last great industry to get digitized,” he added.

While Finistere Ventures still mostly focuses on American companies, one of the firm’s key investment­s is the Israeli adaptive irrigation service CropX. The Tel Aviv-based company received $9 million in initial financing from Finistere, Innovation Endeavors and GreenSoil Investment­s in June 2015.

Finistere is currently reviewing an additional five Israeli companies, with a particular focus on plant sciences, crop protection, digital agricultur­e, water management, novel farming systems, high-value nutrition and indoor agricultur­e, Kukutai explained.

“Israel has technology companies in all of these areas. It is a very rich pipeline of opportunit­ies,” he said, adding that they were looking for Israeli companies that are “building compelling intellectu­al technology here, but are looking to get their product into North America.”

Experts from around the world gathered at AgriVest 2016 to share their perspectiv­es on the future of agricultur­al innovation, as well as investment trends. In addition, budding Israeli agritech firms competed to earn the title “best start-up,” with participan­ts voting and ranking them in real-time.

“We live in an interestin­g area of radical and dramatic changes,” said Oded Distel, director of Israel NewTech at the Economy Ministry. “The idea is to understand and go along with those changes.”

Agricultur­al technology, likewise, is undergoing changes, with increasing digitizati­on and automation, as well as a convergenc­e with fields like biology, said Kukutai, explaining that, in this way, farming has become “more of a knowledge-based enterprise.”

Regarding the Israeli entreprene­urial environmen­t in particular, Kukutai expressed enthusiasm that on each visit to the country, sees dozens of new companies promoting their technologi­es.

“Part of what I think is exciting about Israeli agritech is the ability to set up presence and partnershi­ps in the US, but keep the core excellence of science and technology here,” he said.

 ?? (Courtesy of Finistere Ventures) ?? ARAMA KUKUTAI
(Courtesy of Finistere Ventures) ARAMA KUKUTAI

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