2-sided plane

Regarding December 18’s business feature “El Al looks to new planes to reassert dominance,” I have been a customer of El Al since 1958.

I do not consider the planes to be the problem, but the attitude of the policy makers in dealing with customers by the executive directors of the company.

One of their biggest mistakes was raising the membership fees for the King David Club.

Although we have been members of King David and Matmid for many many years, El Al raised the membership price so high that the airline has made this a non-viable proposition for many seeing that the majority of those who have had this membership for so long are now living on a pension. This factor and El Al’s more expensive fares are inviting strong competition from other airlines.

I have also found that El Al regularly moves the “goal posts” when applying for bonus tickets and receiving other discounts.

The attitude of El Al seems to be: “We are flying. If you want to you can fly with us.”

In business one has to be hungry for customers. Every customer is important. VICTOR WEISZ Jerusalem

Having to go to Paris at the beginning of this month, I checked prices for direct flights. It came out that El Al was only $30 more than easyJet, after the discount airline added on the charges for bags, seats and fees.

In El Al you are fed (I won’t discuss airplane food) and the difference becomes negligible. Then take into account the choice of flights and their times, the Hebrew-speaking crew and the well-known security: there wasn’t any reason not to go El Al.

As for the planes, on those routes, one usually flies in a Boeing 737.

Those I had were very new. Maybe I’m lucky but both flights were exactly on time.

So, El Al, keep up the good work! DANIEL BRAUNSCHVIG Jerusalem