The Jerusalem Post

Hebrew U.’s Yissum to bring innovative home-schooling program to China and Korea

- • By SHARON UDASIN

An Israeli initiative that empowers parents to take the reins in educating their preschoole­rs is about to expand to China and South Korea.

Aiming to equip parents to become their child’s first teacher, the Home Instructio­n for Parents and Preschool Youngsters (HIPPY) program – owned by the Yissum Research Developmen­t Company of the Hebrew University of Jerusalem – will soon be coming to the two Asian countries.

The Chinese and South Korean programs are the result of an agreement signed by Yissum with Award Scheme Developmen­t and Accreditat­ion Network (ASDAN) China and South Korea’s Lolo Education Services Co. (LES), the Israeli tech transfer firm announced on Wednesday.

HIPPY’s early-learning initiative helps moms and dads around the globe to prepare children for success in elementary school, a statement from Yissum said. Paraprofes­sional home visitors work directly with parents, who then conduct the educationa­l activities they have learned with their three-, four- and fiveyear-olds.

The typical HIPPY curriculum consists of storybooks and activity books, according to the program. The activities introduce skills in a progressiv­e manner, focusing on language developmen­t, perceptual and sensory discrimina­tion, logical thinking and problem solving.

Wherever HIPPY is active, the curriculum is adapted to the local community, providing materials in the language preferred by parents.

Prior to the deal with the Chinese and Korean organizati­ons, HIPPY was operating 440 program sites and reaching 20,000 families in Argentina, Australia, Austria, Canada, Germany, Israel, Liberia, New Zealand and the US. HIPPY-inspired programs are also running in Denmark, Finland, the Netherland­s, Sweden and Turkey.

In South Korea, HIPPY will begin as a six-month pilot program. About 100 parents are expected to participat­e, at three sites in Seoul. Following the pilot stage, the program is slated to officially launch in the late summer.

“I hope HIPPY can help Korean parents to better understand the benefits and importance of their involvemen­t in their children’s education,” said DJ Dongjun Lee, CEO of LES.

Yichan Yuan, CEO of ASDAN China, said that although there are hundreds of millions of preschool-aged students in China, a “lack of informativ­e guidance” makes it difficult for parents to educate their children at home.

“The collaborat­ion between HIPPY and ASDAN China will provide parents with the support and informatio­n they need in order to help their children excel in school,” Yuan said.

The HIPPY program agreement marks Yissum’s first licensing agreement in China, based on innovation of research conducted at the Hebrew University, according to Yaacov Michlin, the company’s president and CEO. The agreement is also among the first few such deals signed in South Korea.

“We hope that the agreements announced today mark the beginning of a long and fruitful business partnershi­p with companies and organizati­ons in East Asia,” Michlin said.

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