The Jerusalem Post

MKs blast Litzman for allegedly protecting tobacco giant Philip Morris

Knesset War on Drugs Committee demands strong restrictio­ns on all cigarettes

- • By JUDY SIEGEL

As Health Minister Ya’acov Litzman attended an innovation conference in China with Prime Minister Benjamin Netanyahu on Monday, he was attacked in a Knesset committee for his “interventi­on on behalf of the tobacco industry.”

Knesset War on Drugs Committee chairman MK Tamar Zandberg, MK Yehudah Glick and others demanded strong restrictio­ns on cigarettes, including Philip Morris’s iQOS “warmed-tobacco” cigarette that Litzman allows to be sold without any restrictio­ns.

Health Ministry associate director-general and public-health expert Prof. Itamar Grotto, who had been present in Litzman’s meetings with tobacco lobbyists including those from Philip Morris, covered for his boss by saying the minister is “waiting until the US Food and Drug Administra­tion rules on iQOS” before deciding what to do with it.

Grotto said Philip Morris is interested in “moving cigarette smokers” to iQOS. However, public-health advocates insist that no serious research has shown that the electronic product weans smokers away from convention­al cigarettes or is not itself harmful.

In the meantime, Philip Morris is paying young Israelis to market the tobacco device on stands in locations with a lot of passersby. On the sidewalk opposite the Supersol Deal supermarke­t in Jerusalem’s Rehov Kanfei Nesharim on Monday, the new product was tried out by adults and even minors as the salesmen tried to persuade buyers.

A Knesset research department report disclosed at the committee session showed that limitation­s on advertisin­g and marketing of tobacco products lead to a decline in smoking. Israel, the researcher­s said, is one of the “most lenient” countries in advertisin­g and marketing cigarettes in the world,” even though, decades ago, it was one of the most advanced in antismokin­g legislatio­n.

“Why are we discussing this when it is clearly a tobacco product? We wait, and in the meantime, we see Philip Morris is running a campaign to penetrate the market of teenagers, into social networks, trying to produce new smokers,” Zandberg said.

“Even if the minister is a criminal, we don’t have to be partners to crime,” said MK Miki Rosenthal. Zandberg refused to let tobacco company lobbyists enter the hall. “About iQOS, the default must be that this is a tobacco product. Nowhere in the world except in Israel is it allowed to be marketed without restrictio­ns.” But the health minister has allowed this, she said. “Israel has entered a coma regarding all restrictio­ns on cigarettes.”

MK Yael German said that “those youngsters we managed to prevent from smoking when we limited advertisin­g of convention­al cigarettes are now getting hooked” on products like iQOS that are not restricted. Glick argued that Litzman wants to “forbid junk food but not this?”

Dr. Hagai Levine of the Israel Medical Associatio­n said that Philip Morris “is producing a product that kills people, and we serve them. There is no country in the world that allows iQOS to be marketed without restrictio­ns. There is no proof that it is less dangerous to the public. It is addictive.”

Shabi Gatenu of the Israel Associatio­n for Advance Democracy called on Grotto to resign. “The excuse that we are dependent on the FDA is nonsense. You should be ashamed and quit,” he declared. “You are a weak guard and don’t protect us.”

Gatenu’s organizati­on, which is suing Litzman for his decision on iQOS, said it received a restrainin­g order and “in six days the ministry must answer us. We hope someone will get Litzman to drop his position, and the lawsuit will be unnecessar­y.”

 ?? (Judy Siegel) ?? A PHILIP MORRIS stand that promoting the tobacco company’s iQOS product is seen yesterday on Jerusalem’s Rehov Kafei Nesharim.
(Judy Siegel) A PHILIP MORRIS stand that promoting the tobacco company’s iQOS product is seen yesterday on Jerusalem’s Rehov Kafei Nesharim.

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