The Jerusalem Post

New York State county sues drugmakers, Teva units over marketing of prescripti­on opioids

- • By NATE RAYMOND

A county in New York State has sued Purdue Pharma LP, Johnson & Johnson and other drugmakers, accusing them of engaging in fraudulent marketing that played down the risks of prescripti­on opioid painkiller­s, leading to a drug epidemic.

The lawsuit, which also named units of Teva Pharmaceut­ical Industries Ltd. and Endo Internatio­nal Plc as defendants, was announced on Monday by Orange County, New York, which is located in the southeaste­rn part of the state.

The case, filed in a New York state court last Thursday, is the latest lawsuit by local and state government­s seeking to hold drugmakers accountabl­e for a national opioid epidemic.

The lawsuit claims the drugmakers through deceptive marketing misreprese­nted the dangers of long-term opioid use to doctors, pharmacist­s and patients.

Those misreprese­ntations about drugs such as Purdue’s OxyContin and Endo’s Opana ER led Orange County to incur health-care, criminal-justice and other costs related to addiction, the lawsuit said.

Orange County, which has a population of about 379,000, said it recorded 943 opioid-related emergency-department admissions in 2014 and 44 deaths from overdoses involving opioid pain relievers in 2015.

Orange County Executive Steven Neuhaus said in a statement the county has been working with nonprofits and doctors to increase awareness to opioid-related problems.

“At the same time, we want those responsibl­e to compensate the taxpayers for the public funds the county has had to pay to address opioid addiction,” he said.

The lawsuit also named four physicians as defendants.

J&J in a statement called the allegation­s “unfounded” and noted its drugs carry US Food and Drug Administra­tion-mandated warnings.

Purdue said it shares officials’ concerns about the opioid crisis and is “committed to working collaborat­ively to find solutions.”

Endo did not respond to a request for comment. Teva declined to comment.

Opioid drugs, including prescripti­on painkiller­s and heroin, killed more than 33,000 people in the United States in 2015, more than any year on record, the US Centers for Disease Control and Prevention said.

Orange County’s lawsuit is the fourth since August by a New York county seeking to recover costs related to opioid addiction. Several other counties are also considerin­g suing.

Drugmakers also face lawsuits by Santa Clara and Orange counties in California, the City of Chicago and Mississipp­i over their marketing practices.

Some state attorneys general have started similar investigat­ions. J&J this month said New Jersey’s attorney general had issued a subpoena related to opioid marketing.

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