The Jerusalem Post

More Arabs join the workforce – and not just in blue-collar jobs

- • By GREER FAY CASHMAN

In February, 2011, then-president Shimon Peres called together the presidents and CEOs of a dozen leading hi-tech companies to form a coalition with the purpose of integratin­g Arab and haredi (ultra-Orthodox) workers into the labor force.

Peres took it upon himself as a personal mission to integrate both communitie­s with a view toward alleviatin­g poverty, advancing Israel’s economy and giving members of peripheral societies an opportunit­y to enter Israel’s mainstream.

President Reuven Rivlin, cognizant that Arab and haredi birthrates were much higher than those of secular Israelis, looked toward the future and saw that within the next decade these communitie­s would together represent 50% of Israel’s population. It was therefore imperative that they be integrated rather than isolated.

There would be nothing to prevent them from maintainin­g their life styles and traditions, but as far as work was concerned, they had to move into the 21st century.

There was no paucity of Arabs with the proper qualificat­ions for hi-tech jobs, but companies run by Jews were reluctant to put them on the payroll.

The main challenge was to stop looking at Arabs as blue-collar workers and accept that many of those who had proper academic training were also highly talented and could make significan­t contributi­ons to a company’s profitabil­ity.

At Rivlin’s initiative, Collective Impact – a collaborat­ive venture between government, business, non-profit organizati­ons, philanthro­pists and communitie­s – was formed close to three years ago and is now showing definite results. Jews and Arabs representi­ng all of the above congregate­d at the President’s Residence in Jerusalem on Monday to give Rivlin a progress report, which the representa­tive of a particular major company described as “a game-changer.”

Yifat Ovadia who heads Collective Impact praised all the companies involved with the project for having the courage to commit themselves to its success. It was not an easy decision to take, she acknowledg­ed. As part of a pilot program, Ovadia said, 528 new Arab workers were absorbed into the workforces of six companies during the period under review. Of those, 167 were given managerial positions in areas such as economic strategy, human resources counseling and in specific areas of insurance.

In the first half of 2017, 194 Arabs found jobs in six of the companies engaged in the pilot project and 54 of them are working in managerial positions.

Companies involved in the pilot project said Ovadia set certain targets for the ratio of Arabs in their employ and all had surpassed those targets – some by a small percentage, others by double-digit percentage­s.

Eran Birenfeld of Deloitte Israel said when his company joined Collective Impact, Arabs represente­d just 1% of the company’s employees; now that amount is just under 5%. Initially, the Arab employees came from the north of the country, but now the majority come from the center. Deloitte is so pleased with its Arab staff, said Birenfeld, that in two weeks it will open a branch in Nazareth, not only to provide employment for suitable members of the local population, but also to provide services for Arab entreprene­urs who want to open their own businesses.

Tnuva CEO Eyal Malis said that of the company’s 6,000 employees, approximat­ely 1,000 are Arabs, and many of them are working in white-collar profession­s. “They’re very good technologi­sts and engineers,” he said.

Amir Levy, head of the budgetary division at the Ministry of Finance spoke of formulatin­g strategies for integratin­g Arabs and haredim into hi-tech. Looking at the macroecono­mics, he said, the project was seen more as opportunit­y than challenge and there was confidence it would boost the economy, just as programs aimed at the integratio­n of Russian immigrants had done.

Among the challenges mentioned by employers is that many well-qualified Arabs do not apply for jobs because they feel sure they will be turned down. Many Arabs are unaware that doors which were once closed to them are now open, especially to recent graduates of the Technion-Israel Institute of Technology in Haifa.

Company managers are also aware that while Arab employees are talented and efficient at what they do, they often lack certain business skills. To overcome this, companies have establishe­d means of teaching not only their Arab employees but all their employees how to engage in a business conversati­on and how to close a deal.

Rivlin was pleased to see that things were moving ahead as hoped. The president admitted that at the beginning, though he exuded enthusiasm, he was concerned the whole enterprise might fail. He was delighted it has not.

One of the CEOs present admitted he had also been skeptical at the start, but is now “1000% convinced” that the project is worthwhile.

 ?? (Mark Neiman/GPO) ?? PRESIDENT REUVEN RIVLIN (second left) meets with business and community leaders from Collective Impact, a collaborat­ive venture to increase specific population-sector representa­tion in the workforce, yesterday in Jerusalem.
(Mark Neiman/GPO) PRESIDENT REUVEN RIVLIN (second left) meets with business and community leaders from Collective Impact, a collaborat­ive venture to increase specific population-sector representa­tion in the workforce, yesterday in Jerusalem.

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