The Jerusalem Post

As China’s appetite for steak grows, Beijing ends its beef with imports

- • By HALLIE GU and JOSEPHINE MASON

BEIJING (Reuters) – China, the world’s top meat market, is loosening longstandi­ng restrictio­ns on beef imports from major suppliers to feed the appetite of the country’s growing middle class for steaks and ribs.

Over the past few decades, Beijing banned imports of beef from European countries and the United States during outbreaks of mad-cow disease.

Worries about the disease are subsiding following more stringent inspection­s on foreign arrivals, while Chinese people are seeking healthier sources of protein and adopting more Western eating habits.

Beef is now the fastest-growing meat in China, outstrippi­ng stagnant demand for more widely eaten pork, as consumers look to reduce fat in their diets.

But supplies are unlikely to keep up with demand given the high cost of raising cattle in China, prompting the government to rethink its import restrictio­ns.

After years of lobbying, the United States succeeded in getting the curbs lifted in June, ending a 14-year ban triggered by a case of mad-cow disease in Washington State.

China also gave the green light for beef from South Africa and Ireland earlier this year and last Tuesday said it is considerin­g bringing in beef from Namibia.

China’s beef purchases have soared in recent years, eclipsing Europe, South Korea and Japan since 2012.

Last year, it became the world’s second-largest importer of beef after the US, bringing in more than 800,000 tons worth $2.6 billion. That compares with just 6,000 tons in 2006.

“Domestic supplies cannot catch up with the rising demand,” said Pan Chengjun, executive director of food and agricultur­e research at Rabobank in Hong Kong. “There is not enough premium beef either. And there are some food-safety concerns in China.”

It’s a victory for cattle ranchers locked out of the world’s top market. But the increased competitio­n from opening up the market may unsettle current top suppliers Australia, Brazil and Argentina.

The latest steps come as Beijing aims to tighten imports of other commoditie­s, including sugar and broiler chicken, in a bid to boost the domestic industry.

China’s beef and veal consumptio­n has risen more than 10% over the past five years, while consumptio­n of chicken and pork has actually declined in recent years.

Beef demand is expected to rise past eight million tons this year, according to estimates by the US Department of Agricultur­e, but domestic production is not rising at the same pace, hovering at around seven million tons.

Zhang Jianjun, a purchasing manager with Sino-Australia Top Beef (Beijing) Co. Ltd., a company that mainly imports beef from Australia, expects demand to rise by 10%-15% in the next few years.

“In the meantime, it is getting more expensive to raise cattle,” he said.

Cattle take longer to mature, and farming requires large amounts of land. But China’s rapid urbanizati­on over the past decade has reduced the availabili­ty of quality grassland.

Even for companies that turn to intensive farming, which can attract government subsidies, beef production remains expensive, and domestic beef retails at well above internatio­nal levels.

The average beef price in China is currently around 54 yuan ($8.11) per kilogram, more than twice the price of US beef.

“The potential demand for beef is huge here in China, [and] if foreign beef comes to China at current prices, demand will grow a lot,” Pan said.

 ?? (Jason Lee/Reuters) ?? BEEF STEAKS are displayed for sale at a Sam’s Club store of Wal-Mart in Beijing earlier this year.
(Jason Lee/Reuters) BEEF STEAKS are displayed for sale at a Sam’s Club store of Wal-Mart in Beijing earlier this year.

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