The Jerusalem Post

Sisense: Instant insights

- • By ARIEL SHAPIRA (Shir Newman)

Technology is fueling the creation of vast amounts of data. This data is being produced by mobile phones and apps, which track what we are doing and also where we’re doing it, every moment of the day.

We’re also seeing new data coming from ever-more sophistica­ted tracking of our online activities – not just what we are buying, trying and watching, but also how we are interactin­g with the informatio­n that we see and hear.

“The volume of informatio­n being produced is just enormous,” says Amir Orad, CEO of the business intelligen­ce technology company Sisense. “Sisense has taken a radically different approach to business analytics from Day One, providing compelling dashboards for users, while making it easy to integrate vast amounts of complex data from multiple sources.”

The company’s obsessive commitment to product innovation and customer success enables non-specialist users to instantly reveal data-driven insights from complex data – in their organizati­on, and externally, using sources like social media performanc­e, stock prices or web traffic.

“In the past, business analytics was the domain of specialist­s with PhDs. Today, business analytics firms like Sisense are making business intelligen­ce intuitive and accessible to non-technical users,” said Orad. “The result is a world where the average user can use Sisense to quickly get the answers to pressing questions about their businesses and make unexpected discoverie­s that are buried in the data.”

From innovative startups to global brands like GE, Wix, Nasdaq and Philips, thousands of organizati­ons worldwide embed Sisense in their everyday business to reveal instant insights.

Sisense provides a complete business platform to prepare, analyze and visualize large volumes and varieties of data. Its unique In-Chip and Single Stack technologi­es simplify every step of the business intelligen­ce process – from data preparatio­n to discovery of insights.

“We are in the golden age of business intelligen­ce, where businesspe­ople with no technical background can exploit analytics to follow hunches about their businesses that lead to breakthrou­gh strategies,” Orad said. “The firms that are seizing this advantage will have increased responsive­ness and agility with their customers, and a real edge over their competitio­n.”

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