The Jerusalem Post

Israeli support for AI slipping, says rep of tech giant Nvidia

Japanese and Chinese supercompu­ters may leave start-up nation in the dust

- • By MAX SCHINDLER

Israel will miss out on breakthrou­ghs in artificial intelligen­ce if the government fails to allocate more money for research-and-developmen­t in building supercompu­ters, a local executive from tech firm Nvidia warned.

While countries such as China and Japan have invested hundreds of millions of dollars in building the world’s fastest supercompu­ter – which can run at a speed of 130 petaflops, performing some 130 quadrillio­n (million billion) calculatio­ns per second, according to CNN – Israel has failed to invest enough to keep up with the AI arms race.

“I get phone calls from professors [asking], ‘How can we use AI to accelerate research?’” Nati Amsterdam, Nvidia’s senior director for business developmen­t, told The Jerusalem Post during an interview in his Tel Aviv office on Tuesday. “It’s something the government should sponsor. Otherwise, what will happen? They’ll look for grants outside Israel and when the technology is mature enough, it won’t stay in Israel. We need to see some investment coming from the government and the Israel Defense Forces on AI... It should be a national priority and it’s not.”

Paraphrasi­ng Russian President Vladimir Putin’s comment in September that the country which rules AI will run the world, Amsterdam said he has been speaking every week with officials from the Prime Minister’s Office and the Ministry of Defense to implore them to allocate more to AI investment­s, lest Israel fall further behind. He added that the IDF has seen potential in AI from cameras with biometric identifica­tion – a tool that could have made this past summer’s security crisis on the Temple Mount crisis obsolete.

AI and machine learning – in which software writes itself and machines can learn from pattern recognitio­n – require massive data processors. This is where Nvidia enters the local picture with its graphics processing units, processors that are used in many Israeli startups.

Last month, the California-based maker of data processors held its annual GPU Technology Conference in Tel Aviv, where Nvidia CEO Jensen Huang touted Israeli entreprene­urship in front of some 1,500 developers and hi-tech executives.

Amsterdam explained, “AI touches everything that we’re doing... We have the spectrum of the world in Israel. We have start-ups on one hand, which really creates the innovation and creates new things. The defense industry, the Israel Defense Forces, the military industry... is the biggest partner for developing and incubating new technologi­es.” He noted that Israel exports some seven billion dollars’ worth of various technologi­es annually and added, “It’s a huge field where Nvidia can play.”

Local R&D investment comprises a greater percentage of GDP in Israel than in any other developed country, according to the Israel Innovation Authority, and venture capital investment­s in Israel comprise the highest share of GDP per capita worldwide. But according to Amsterdam, the country will lose its competitiv­e edge in AI without more supercompu­ters.

Private R&D in AI cannot supplant public expenditur­e in the field, he said, arguing that government­s can mobilize further-ranging resources and bring together multiple stakeholde­rs. The AI market is expected to be worth some $37 billion by 2025, according to Intel firm Tractica, as it revolution­izes industries across-theboard and automates jobs that historical­ly have been done by people.

The Prime Minister’s Office declined to comment directly about AI and referred the query to the Israel Innovation Authority, which could not be reached prior to press time.

Some 20 people, mostly engineers, are employed at Nvidia’s R&D center in Tel Aviv, where they focus on deep learning, graphics and AI technologi­es. The company hopes to rapidly expand to at least 100 employees in the near future. As a competitor to companies like Intel – one of Israel’s largest private-sector employers, with some 10,000 employees throughout the country – Nvidia is the clear underdog. When asked to comment, Amsterdam replied, “Do you know David and Goliath?”

Nvidia also runs an accelerato­r program called Inception, which has sought out some 200 early-stage Israeli start-ups in AI, offering many of them technical and financial support, in exchange for a piece of the startup’s equity.

The company, which has historical­ly focused on GPU processors for gaming, providing the developmen­t platform, has recently transition­ed into the competitiv­e AI and visual computing markets.

Nvidia has been in Israel for a decade, engaged in ventures ranging from selling its GPUs to buying multi-million dollar stakes in Israeli start-ups such as Zebra Medical and cybersecur­ity firm Deep Instinct. The company employs some 11,000 people worldwide and has a market valuation of $128.5 billion. Its share price on the Nasdaq has more than doubled in the past year.

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 ?? (Courtesy) ?? HI-TECH WORKERS attend Nvidia’s annual GPU Technology Conference that was held for the first time in Israel, in Tel Aviv on October 18.
(Courtesy) HI-TECH WORKERS attend Nvidia’s annual GPU Technology Conference that was held for the first time in Israel, in Tel Aviv on October 18.

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