The Jerusalem Post

In the eye of the beholder

- • By GREER FAY CASHMAN

Few names are better known in Israel’s fashion industry than that of a producer of gala fashion shows, an event producer and television producer. Reif has more than 25 years of experience in the business.

In fact, he cut his teeth on the gala fashion weeks that took place in five star hotels in Tel Aviv, Jerusalem and Eilat in the 1970s and 1980s. Buyers would come from many parts of the world to look at Israel’s fashion creativity, especially at collection­s produced by Gottex and Beged Or, whose founders each came to Israel from Hungary. In the early 1980s, Fashion Week began to fizzle, and there was a long hiatus before Reif persuaded various major players in the industry to revive it in 2011.

This year’s Fashion Week will be particular­ly interestin­g in that the intention is to disrupt common beauty standards and to embrace male and female models of all shapes, sizes and ages. This is a part of a worldwide phenomenon of anti-bias, expressed in the acceptance of types of people.

Oversized models are not exactly a new concept. Some twenty years ago, a plus-size Israeli model did well for herself at home and abroad because larger-sized women who wanted to wear pretty clothes instantly identified with her.

This year’s Fashion Week will take place from March 10-13, with the gala launch on March 10 hosted not by a big internatio­nal name in the apparel industry, but by Pandora, a jewelry designer and manufactur­er. To complement the jewelry, Reif has put together an all gold fashion show.

The event will take place at Hatachana, the former railway station facing the beach near the seam between Tel Aviv and Jaffa. Buyers from department stores and boutiques around the world, as well as fashion writers from leading overseas publicatio­ns, will be coming to see what Israel has to offer. The shows will be a mix of creations by establishe­d designers and young designers who are talented but who have not yet found a firm foothold in the industry. Fashion Week is a means of giving them that extra boost.

Motty Reif, Stella Amar,

IN LAST Wednesday’s it was noted that US Ambassador is a great fan of singer whose concert he attended on Monday. On the US Embassy website, which also contains recent posts from Friedman’s Twitter account, there is a photograph of Friedman with Gaon with the message that he tweeted on the day after the concert: “Had the pleasure last night to see the great Yehoram Gaon in concert. He is an Israeli national treasure who keeps getting better and better. I’ll be humming the melodies all week!” Grapevine,

David Friedman Yehoram Gaon,

ISRAEL DOES wonderful things with technology but isn’t very good with propaganda, said

the ambassador of Tanzania, who presented his credential­s last June and opened his country’s first embassy in Israel.

The comment came while he was enjoying delicious Indian cuisine at the Tandoori restaurant in Herzliya Pituah that belongs to and Reena had donated the premises for a reunion of the 14 people who accompanie­d a young cancer-survivor, on a trip to Mount Kilimanjar­o last month. When Noga told the Make-A-Wish Foundation a couple of years back that she wanted to lead an expedition to the top of the mountain, she was bald and undergoing chemothera­py. Now in remission and no longer bald, she felt strong enough to realize her wish.

A group of board members from the foundation, plus some businesspe­ople and actors

and joined Noga in the realizatio­n of her dream. Although it was a little difficult for her, she did make it to the top and placed two coins on the peak – one on behalf of youngsters like her still fighting life-threatenin­g illnesses and another in memory of those who lost the battle.

Job Daudi Masima, Vinod Pushkarna. Benedik Noga, Lior Halfon, Denise Bar-Aharon, Avi, Natanel Apteker, Reena Dvir

who with her husband, founded the Israeli affiliate of Make-AWish in 1996 in memory of her brother, David, announced at the reunion that sponsors of the trek had contribute­d half a million shekels and that each donor would be advised of the wishes that were being fulfilled as a result.

Avi had also joined the trek and a video of the experience of the trekkers and their Tanzanian porters caused a lot of laughter among the Israelis, some of whom brought their spouses and children to the reunion, and a feeling of nostalgia to Masima and his wife.

There was also some unexpected entertainm­ent at the dinner. Israeli-born singer who is of Indian parentage and who spent quite a lot of time in India, sang Indian and Hebrew songs, while dancer who does an incredible performanc­e of Indian dancing, demonstrat­ed amazing flexibilit­y.

Itzhak happened to come to Tandoori for dinner with her family a few days earlier and Pushkarna had mentioned the Make-A-Wish event to her. Her immediate reaction was that she would contribute her talent and perform. She has previously performed for the president and prime minister of India.

Liora Itzhak,

Now that there’s a Bollywood connection between Israel and India, she hopes to gain entry into Bollywood. Pushkarna, who knows some of the big names in Bollywood, offered to help. This is just another example of the traditiona­l Jewish belief that one mitzva generates another.

TO MARK the first month since the passing of Toby Willig, a former president of Emunah of America and staunch loyalist of Emunah of Israel who was also an active member of many other organizati­ons, a memorial evening will be held for her at the Emunah building in Jerusalem, at 6 Arlozorov Street in Rehavia at 8 p.m. on Thursday, February 22. Speakers will include her grandson, and Rabbi

Eliezer Koenigsber­g, Gold. Lin, Josef Schuster, greerfc@gmail.com Sholom

A SISTER-CITY agreement has been signed between Petah Tikva Mayor and the mayor of Taichung City in Taiwan,

who came to Israel with a seven-member municipal delegation. They were all greatly impressed by what they saw and Lin promised to send additional delegation­s to strengthen ties in areas of education, tourism, industry, innovation, and hi-tech. He invited Braverman and members of the Petah Tikva municipali­ty to come to Taichung City in November to participat­e in an internatio­nal horticultu­ral exhibition.

Petah Tikvah is the first city outside of East Asia with which Taichung City, a hi-tech and industrial hub and – with a population of 2.8 million – is the second largest city in Taiwan, has a sister-city agreement.

Itzik Braverman Chialung

WHILE ISRAELIS are familiar with Eurovision, not many will have heard of Jewrovisio­n. Organized since 2013 by the Central Council of Jews in Germany but originally launched in 2002, Jewrovisio­n is Europe’s biggest singing and dancing competitio­n for Jewish youth and this year’s competitio­n, held in Dresden, was won by Frankfurt’s Amichai Youth Center.

CCJG President Dr. presented a trophy to the winners in the presence of 2,000 cheering spectators.

Or Chadasch Mannheim and JuJuBa (Jewish Youth Baden) tied for second place, and third place went to Chai Hannover.

A jury, which included actors

Daniel Donskoy, Aaron Altaras, Susan Sideropoul­os, Rebecca Siemoneit-Barum, Ben Salomo Ilan Schulz

and musicians and chose the winners from among 18 participat­ing groups. Altogether, the participan­ts, including non-contestant­s, came from 65 Jewish communitie­s. Each year, Jewrovisio­n is hosted by a different city in Germany.

 ?? (Steve Linde) ?? TANZANIAN AMBASSADOR Job Daudi Masima and his wife enjoy an evening with members from the Make-A-Wish Foundation, who recently returned from a trek of Mount Kilimanjar­o.
(Steve Linde) TANZANIAN AMBASSADOR Job Daudi Masima and his wife enjoy an evening with members from the Make-A-Wish Foundation, who recently returned from a trek of Mount Kilimanjar­o.
 ?? (Courtesy) ?? PETAH TIKVA MAYOR Itzik Braverman, right, poses with Chia-lung Lin, the mayor of Taichung City, Taiwan, after signing a sister-city agreement.
(Courtesy) PETAH TIKVA MAYOR Itzik Braverman, right, poses with Chia-lung Lin, the mayor of Taichung City, Taiwan, after signing a sister-city agreement.
 ?? (Twitter) ?? US AMBASSADOR David Friedman (left) smiles with singer Yehoram Gaon.
(Twitter) US AMBASSADOR David Friedman (left) smiles with singer Yehoram Gaon.

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