The Jerusalem Post

Hemp products now kosher, thanks to Kentucky company

- • By TAMARA ZIEVE

A Kentucky-based industrial hemp producer has announced that all of its hemp-derived products are now certified as kosher by Kentucky Kosher Internatio­nal.

Meeting with The Jerusalem Post in Tel Aviv on Sunday, leaders of the company explained that this is an important step in their effort to raise awareness about the benefits of hemp.

“Many people are very aware that kosher means quality,” said GenCanna president Steve Bevan. “We are demystifyi­ng cannabis and calling it food.”

Along with the kosher certificat­ion, GenCanna’s process and products are non-GMO, gluten free, vegan, and registered and inspected by the Food and Drug Administra­tion and the Kentucky Food Safety Branch.

“In a market that is really the Wild West, having standards like that matter. The problem with the evolution of cannabis, whether it’s recreation­al, medicinal or hemp, is that the levels of quality are not always there,” said Brett Goldman, a director in the company.

Newton Cohen, the director of external affairs, added that consistenc­y was another important factor that the kosher certificat­ion provides customers with. “It allows us to serve a market that hasn’t been served before,” noted the executive vice president of GenCanna, Garrett Bain, who observed that there had been a vocal demand for it from various European countries.

“Most people associate cannabis with smoking, and because of the great work done over the past 40 years there’s been a lot of positive attention to hemp,” said Cohen. “In most parts of the world it’s a controlled substance which makes it seem like it has to have special regulation­s. We found a way to grow cannabis legally outdoors on farms, like plants are supposed to be grown.”

GenCanna ensures its hemp is low in THC, the principal psychoacti­ve constituen­t of cannabis. In Kentucky, hemp has a special classifica­tion as an agricultur­al product because of section 7606 in the 2014 Farm Bill which allows for the federal legal production of industrial hemp.

“We can use a low THC substance to provide a lot of ingredient­s for many other consumer products. Because it’s so new, the ability to have quality certificat­ion really matters and that’s why our kosher certificat­ion is a badge of honor,” said Goldman, predicting that many companies will soon follow suit.

Rabbi Avrohom Litvin, who supervised the process, said: “All products manufactur­ed by GenCanna in Winchester, Kentucky are under the strict supervisio­n of Kentucky Kosher and are accordingl­y kosher and pareve. The kosher certificat­ion is a tremendous step for GenCanna, further establishi­ng its track record of industry-leading compliance and innovation.”

The GenCanna team came to Tel Aviv for the CannaTech conference on cannabis innovation.

While hemp is currently illegal in Israel, the company is hopeful this will change in the not-so-distant future.

“A lot of it is about educating people to understand the difference­s [between cannabis and hemp] and stigma that cannabis has attracted,” Cohen told the Post. “Israel has been a Mecca of cannabis research and I think there’s a good opportunit­y for collaborat­ion on that front.”

“We are here driving awareness,” emphasized Bain. “Israel might not be an option at the moment, but around the world there are brands and products that can contact us and we can help them make hemp kosher. And when Israel is an option, it will be an easy transition.”

Pointing to Dr. Ruth Gallily and Dr. Lumir Hanus, who are the leading researcher­s of CBD – a non-psychoacti­ve component of cannabis – and renowned cannabis researcher Dr. Raphael Mechoulam, Bevan said that in the end of the day, “all roads lead back to Hebrew University [of Jerusalem].”

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