THE LOUNGE
1. Galaxy Note9
Customers, partners and senior executives from the Korean business community in Israel gathered last Wednesday at the Sheva Events Hall in Tel Aviv to launch the new Samsung smartphone, the Galaxy Note9. The campaign for the launching of the new Galaxy Note9 in Israel will be extensive. The guests enjoyed a creative gourmet meal prepared by Chef Segev Moshe and a performance by singer Keren Peles. The interviewees were received by the CEO and senior management of Samsung Israel.
2. Taglit-Birthright
Around one thousand young Russian-speaking Jews from around the world participated in the 18th anniversary Taglit-Birthright Israel event on Tuesday evening. The event was held at the Wohl Amphitheater in Tel Aviv, in the presence of Taglit-Birthright Israel director Gidi Mark, vice president of the Genesis Foundation for the Development of
External Relations Dorit Golander, and donors from Jewish communities from around the globe. Actor Dean Miroshnikov, who was chosen as the cultural leader of the Russian-speaking community in Israel, shared his personal success story in finding Jewish and Israeli identity and his connection to Israeli creativity.
3. Florence perfume
In the Chapel Bar at the Jaffa Hotel, the official launching event of the perfume, Roberto Cavalli Florence, was initiated by the perfume’s international campaign leading marketer, model Shlomit Malka. There to enjoy the Italian aroma were Yoni Schestowitz; Guy Schestowitz; Itzik Levy, CEO of Schestowitz cosmetics division; Yael Tawil, vice president of COTY brands in Europe; Ronit Raphael, who arrived in Israel for the opening of her new spa at the Jaffa Hotel together with her sister Yafit Rafael, who serves as CEO.
4. Tel Aviv–Manila
The career of Anat Hefetz, the international fashion designer and senior lecturer at Shenkar, has taken an interesting turn. Her exhibition “Bamboo Road: Tel Aviv–Manila”, which displays works made
of bamboo inspired by her textile designs, opened the summer season at the important Ayala Museum in Manila. Israeli flags were hoisted in the Philippine capital to mark the opening of the show. There was such a positive local response that the exhibition was extended for a number of weeks. Among the visitors to the exhibition: local senators and VIPs, Israel Ambassador to the Philippines Effie Ben Matityau, and the president of the Ayala Foundation, Ruel Maranan.
5. Fiverr
Fiverr, one of the world’s largest electronic commerce and creative services for entrepreneurs and small and medium businesses, is launching another venture that is part of a unique program that began earlier this year. This time, it is a collaboration with the musician, creator, producer and philanthropist Wyclef Jean. For a few weeks, musicians are invited to send their works to Wyclef Jean so that he
can offer them his opinion. He will select the winners from all the applicants and provide them with personal feedback and musical advice on their creations.
Translated by Hannah Hochner.