The Jerusalem Post

Israeli recycling company UBQ enters partnershi­p with CVWMA, creates thermoplas­tic recycling bins

- • By TAMAR BEERI

israeli recycling company uBQ materials entered a partnershi­p with the Central Virginia Waste management authority (CVWma) to implement the company’s new thermoplas­tic recycling bins.

uBQ, based in Kibbutz tze’elim, unveiled its solution a few weeks ago, which converts unsorted household waste into a sustainabl­e, bio-based, climate-positive thermoplas­tic material, coined “uBQ material.” the material was titled the most climate-positive thermoplas­tic material on the planet by Quantis, the leading provider of environmen­tal impact assessment­s.

CVWma will be offering 2,000 recycling bins made with uBQ material, which arrived recently in the central Virginia facility.

“Virginia has long been proud to welcome some of the most innovative companies that provide new opportunit­ies for our commonweal­th,” said Virginia state senator tommy Norment said. “uBQ is a world-changing technology that has the potential to change the face of so many industries. i’m proud to see Virginia at the forefront of this solution and cannot wait to see what comes next.”

executive director of CVWma Kim hynes said that the company’s “partnershi­p with uBQ is an extension of [the company’s] efforts – finding a productive way to deal with waste and improve the community around us.

“Come pick up a bin before we run out!” she added.

uBQ was founded in 2012 by rabbi yehuda pearl, founder of the famed hummus brand sabra, and jack “tato” Bigio, a leader in the field of renewable energy.

the process of taking trash and turning it into uBQ material requires the company to break down the waste – made up of 80% organic material and 20% plastic – on a nearly molecular level, combining its most basic organic components with plastic, which can later be integrated into existing manufactur­ing processes – such as recycling bins, for example.

“i am sure that this partnershi­p will lead to great opportunit­ies for uBQ and our partners, just as i am sure that it will help create a better future and a cleaner world,” said pearl.

“We have created a new natural resource from the household waste that ends up in landfills, avoiding its decomposit­ion into harmful gases, while replacing scarce and expensive plastic materials made from oil,” Bigio told The Jerusalem Post in july. “that’s a blessing to the industry. many companies in the last 10 to 20 years have emerged with solutions that turn out to be flops in one way or another.”

Newspapers in English

Newspapers from Israel