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For winter 2021, the Scoop shoe chain has decided to choose a children’s spokesmodel. Chosen from among dozens of children, the new representative is Uriah Velikson, a 10- year- old fifth- grader at Ahavat Zion School in Tel Aviv. She is an outstanding student, speaks English and actively helps abandoned animals.

Following the success of the Eating with the Eyes project, in which Erroca, the home of brands, promoted the world of restaurants in collaboration with Neta Alchimister and the best Israeli chefs, Erroca decided to pick up the gauntlet a second time, and embark on another social campaign that gives a platform to talented artists and creators who cocooned in their home and are expressing what is on their hearts in creative and fascinating ways without anyone seeing and enjoying their works.

For Vegan Day, starting on November 1, the b- shvilenu online store, which offers 100% vegan products, is launching a vegan package of 12 natural, vegan, healthy and ecological products.

Idit catering company, from the Dan Hotels Group, is opening two more branches of the new workplace hamburger chain Edison- Butchers’ Hamburger.

Mul- T- Lock offers a unique solution for tens of thousands of Israelis who, following the coronavirus crisis, moved to work from home and need to conduct Zoom calls, in order to avoid interruptions - a code handle for the door that allows the door to be locked by pressing a personal code.