The Jerusalem Post

Women hit a roadblock in 2023

- • By MAAYAN HOFFMAN

The gradual but steady rise in the proportion of women in hi-tech of the past 10 years ground to a halt in 2023 at 35.9%, according to a report published Thursday by RISE Israel Institute.

This stagnation is primarily due to overall lack of growth in hi-tech employment during that year, according to the report. The slowdown affected non-research and developmen­t positions the most, decreasing employment opportunit­ies for women in the industry.

“Even in 2024, women are still underrepre­sented in Israeli hi-tech,” said Yam Atir, vice president of strategy for RISE Israel. “Our report indicates that the increase in the share of women over the past decade – which was already slow and moderate – has come to a complete halt in the past year.

“This is while their share in management positions is even lower. Increasing the representa­tion of women in hi-tech in general, and in key roles in particular, is a tangible necessity, both for the sake of promoting equality and for expanding the workforce in this industry,” Atir said.

“Especially now, when the economic locomotive has also become a significan­t social engine in Israel, it is even more important to make the sector more equal and diverse,” she said. “Local hi-tech can and should be built on strong and broad female leadership, serving as a role model for girls, teenagers, and women in Israel and around the world.”

RISE publishes a report on the gender gaps in the hi-tech arena based on LinkedIn data each year. This year, the report also reflected that the percentage of women in senior-level hi-tech positions remains low: Women make up less than a quarter (22%) of vice presidents and higher positions, only 16% of C-level positions, and 13% of CEOs.

Israel is also grossly lagging behind other countries when it comes to female founders. In 2023, the percentage of companies with at least one female founder of all companies that raised capital was 16% in Israel, compared to 25% and 26% in Europe and the United States.

In 2023, women made up around a third (36%) of hi-tech employees – the same as in 2022, according to the report. However, when examining their roles, only 28% hold technologi­cal

positions; the majority (60%) have operationa­l roles.

Part of the challenge is that fewer women pursue degrees in fields that typically lead to top positions in the tech industry. In 2023, only 28% of hi-tech majors and 40% of other STEM majors were women, and those percentage­s hadn’t increased over the past 15 years.

SALARY DISPARITIE­S

There are also significan­t gaps when it comes to salaries.

A separate report published Thursday by GotFriends – a hi-tech recruitmen­t company in Israel – found that men who got jobs through the network earn an average of NIS 2,000 more than women. This is regardless of their role.

The difference is less pronounced

among those with little tenure but widens as individual­s accumulate more experience and advance into senior or managerial positions, according to the report.

“One of the reasons for these gaps is that women in the Israeli hi-tech industry request a lower salary on average by 8%-10% compared to men, a significan­t figure for all roles in the hi-tech domains,” said GotFriends CEO Shiri Vex.

Israel’s Stage One Ventures launched the “Female Founders Office Hours” program three-anda-half years ago to support female entreprene­urs on their journey to success.

The initiative offers tailored individual meetings with managing partners and team members, providing valuable guidance, consultati­on,

and networking opportunit­ies.

The company learned from working with these female entreprene­urs that men and women lean toward different start-up ideas. Men tend to favor deep tech areas like cybersecur­ity. At the same time, women are more drawn to softer fields such as digital health, women’s health, children’s education, mental health, lifestyle, wellness, and sustainabi­lity.

The GotFriend study showed that only 32% of women found jobs as data analysts between 2022-2023, compared to 68% of men. In contrast, in the role of product manager, there was a reduction in the gender gap in 2023, with women occupying 45% of the positions compared to 55% of men. In 2022, the figure stood at 30% vs 70%.

DIVERSITY INITIATIVE­S

Several Israeli companies have prioritize­d gender equality and diversity in the workplace.

For example, 50% of the management team at Intuit in Israel is made up of women, and women fill 39% of all positions.

“Aside from our moral duty, research shows that diverse teams are more successful, more innovative, and overall better functionin­g teams,” Keren Raphael, Intuit Israel’s head of People & Places, told The Jerusalem Post. The more diverse a team is, the more it works to promote diversity – and a positive feedback loop is created.”

At Salesforce in Israel, Odelia Rosenfeld is the Social Responsibi­lity Manager, overseeing the Salesforce Women Network (SWN). This network is dedicated to nurturing the profession­al and personal growth of Salesforce employees and creating initiative­s for women both within and beyond the company.

Recently, SWN launched a program in partnershi­p with the WOMAN2WOMA­N organizati­on from the 8200 Alumni Associatio­n and the Tel Aviv Municipali­ty. This initiative focuses on advancing women to leadership positions in the Israeli hi-tech sector, mainly targeting employees on maternity leave.

Furthermor­e, as part of Salesforce’s continuous learning efforts, they introduced a program called Rise. This six-month learning and developmen­t initiative is designed for non-managerial employees, equipping them with the necessary tools and skills for a career path toward management positions.

“Women are missing in so many critical positions,” Rosenfeld said. “Women can fill any position – I really believe it.”

Another company, Incredibui­ld, created a collection of children’s books to introduce preschool-aged girls and boys to various hi-tech careers. The protagonis­t, Sophie, stars in titles such as Sophie’s Crystal Ball, Sophie the Entreprene­ur, and Sophie and the Dream Lab.

Tami Mazal Shachar, the company’s CEO, shared with the Post that the concept emerged from a desire to inspire girls to consider diverse career paths and make the world of hi-tech and technology more approachab­le for them.

“When boys are small, it is natural for them to see a woman or girl being a heroine in a tech position,” Shachar said. “Education starts when you are young. If you want to see more women in tech, you must start before they get to university.”

Mazal Shachar added that about 75% of Incredibui­ld’s management are women. The company collaborat­es with Atid Plus, an organizati­on that trains girls and young women from Israel’s periphery and introduces them to jobs in the technology industry. Mazal Shachar sits on the organizati­on’s board.

“Behind every successful woman is the woman herself,” added Yael Eckstein, vice president of marketing for StageOne ventures.

“Women are strong and multitaski­ng individual­s who can excel in any endeavor,” she said.

 ?? ?? TAMI MAZEL SHACHAR (Hagar Bader)
TAMI MAZEL SHACHAR (Hagar Bader)
 ?? (Salesforce) ?? ODELIA RESENFELD
(Salesforce) ODELIA RESENFELD
 ?? (Orel Cohen) ?? KEREN RAPHAEL
(Orel Cohen) KEREN RAPHAEL
 ?? YAEL ECKSTEIN (Dudi Moskovich) ??
YAEL ECKSTEIN (Dudi Moskovich)

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