The Jerusalem Post

Combating antisemiti­sm with innovative tech

- • By NERIA BARR For more details, please visit the ADIR competitio­n’s website: https://www.herox.com/ TheAdirCha­llenge.

Amid a concerning resurgence of antisemiti­c incidents and a growing climate of fear within Jewish communitie­s globally, a novel and promising initiative stands out. This initiative, grounded in the power of contempora­ry technology and inventive thinking, aims to tackle the deep-rooted issue of antisemiti­sm head-on.

The recent spike in antisemiti­sm underscore­s an urgent need for a comprehens­ive, multidisci­plinary approach to combat this global menace.

According to a survey conducted by the Anti-Defamation League Center for Antisemiti­sm Research (ADL), the number of Americans who hold antisemiti­c views increased to 24% in 2023, up from 20% in 2022.

Recognizin­g the critical role of technology in this battle, a diverse coalition including government­s, academia, corporatio­ns, investors, and entreprene­urs is rallying to contribute to innovative solutions supported by ongoing research efforts.

The ADIR Challenge Foundation (Anti-Hate Disruptive Innovative Responses), a new nonprofit organizati­on, is at the forefront of these efforts. With a mission to combat antisemiti­sm through technologi­cal innovation, the foundation has launched a competitio­n with a grand prize of one million dollars.

This initiative has garnered support from notable organizati­ons such as the UJA-Federation of

New York, the USC Shoah Foundation, the Anti-Defamation League, Reichman University, the Australia-Israel Chamber of Commerce, and Technion-Australia.

The foundation was establishe­d in memory of Addir Mesika, who was killed age 23 on October 7, after heroically saving his friends.

Morielle Lotan, Addir’s aunt and a seasoned entreprene­ur, alongside Dr. Shay Hershkovit­z, a Georgetown lecturer and strategic consultant with a rich background in open innovation and former research head at the prestigiou­s XPRIZE Foundation, spearheade­d the foundation’s creation.

The ADIR Challenge Foundation’s mission is clear: to use technologi­cal advancemen­ts to combat antisemiti­sm and other forms of hatred. Lotan articulate­d this vision, emphasizin­g the dual role of technology both as a vehicle for spreading hatred and as a potential tool for its eradicatio­n. The ADIR Challenge aims to crowdsourc­e ideas to pinpoint where antisemiti­sm thrives and propose innovative solutions for change.

“The ADIR Foundation is a nonprofit dedicated to fighting hatred around the world, with antisemiti­sm being one such form of hatred,” Hershkovit­z said.

“Unfortunat­ely, technology serves as a very effective tool for spreading hatred and antisemiti­sm. We want to turn the tables and harness technology to combat such phenomena. Through crowd wisdom, we will identify the main arenas where antisemiti­sm thrives and propose ideas for change.

“Competitio­ns are a vehicle to bring about global change by leveraging the power of the crowds” while the prize mechanism is being used as an incentive, he explained.

The competitio­n is structured in phases, with the initial stage awarding three prizes of $10,000 for ideas that can identify and address contributi­ng factors to antisemiti­sm. It is inclusive, with tracks for high school students, college students, and the general public.

Lotan explained that this phase is crucial for setting the direction of the next “bigger” competitio­n which will focus on developing specific technologi­cal solutions to tackle these identified challenges.

Experts on topics such as antisemiti­sm, entreprene­urship, investment­s, technology, and law will serve as advisers and judges in the competitio­n. Among the participan­ts are Elisha Wiesel (son of the late Elie Wiesel), Yasmin Green, CEO of Google Jigsaw’s technology incubator, Sam Lessin, former VP of Product at Facebook, Hamutal Meridor, partner at the Vintage Fund, tech entreprene­ur Shaul Olmert, and many more.

So far, the response has been overwhelmi­ng, with registrati­ons from around the globe, which underscore­s the challenge’s universal appeal and the global community’s commitment to fighting antisemiti­sm.

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