Ve­tri­na di sti­le a Mia­mi Con­cept Sto­re in Mia­mi

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I mo­ti­vi e co­lo­ri ti­pi­ci di Pra­da spo­sa­no il lin­guag­gio Tro­pi­cal Dé­co nel nuo­vo ne­go­zio del­la mai­son. Ar­re­da­to con mo­bi­li vin­ta­ge bra­si­lia­ni The ty­pi­cal Pra­da mo­tifs and co­lours mat­ch the Tro­pi­cal De­co style of the fa­shion hou­se’s new sto­re. Fur­ni­shed wi­th Bra­zi­lian vin­ta­ge fur­ni­tu­re

È sta­to inau­gu­ra­to in oc­ca­sio­ne di Art Ba­sel Mia­mi Bea­ch 2017 il nuo­vo con­cept sto­re Pra­da nel De­si­gn Di­strict di Mia­mi: 650 mq che la fir­ma ita­lia­na dell’alta mo­da ha scel­to di sin­to­niz­za­re con l’este­ti­ca la­ti­no-ame­ri­ca­na del­la Mia­mi Bea­ch del tem­po che fu. Le pa­re­ti so­no scan­di­te da bas­so­ri­lie­vi con il mo­ti­vo a fo­glie del­le stam­pe Pra­da nel ver­de ti­pi­co del­la mai­son. L’al­le­sti­men­to ac­co­sta il mo­der­ni­smo clas­si­co con le for­me sen­sua­li e ma­te­ri­che del de­si­gn bra­si­lia­no. Gli in­ter­ni in­fat­ti so­no po­po­la­ti da ar­re­di an­ni Cin­quan­ta e Ses­san­ta crea­ti dai più im­por­tan­ti de­si­gner e ar­chi­tet­ti del Bra­si­le. Tut­ti in­sie­me gli ar­re­di crea­no un uni­cum do­me­sti­co, in­ti­mo e con­for­te­vo­le, ca­rat­te­riz­za­to da una for­tis­si­ma sen­si­bi­li­tà per i ma­te­ria­li e per la fat­tu­ra ar­ti­gia­na­le. Il pa­vi­men­to di mar­mo a scac­chi bian­chi e ne­ri rie­vo­ca lo sto­ri­co ne­go­zio mi­la­ne­se in Gal­le­ria Vit­to­rio Ema­nue­le II, men­tre le tra­vi sul sof­fit­to striz­za­no l’oc­chio ai nuo­vi sto­re in­ter­na­zio­na­li. (IG)

A new Pra­da con­cept sto­re was inau­gu­ra­ted in the heart of Mia­mi’s De­si­gn Di­strict du­ring Art Ba­sel Mia­mi Bea­ch 2017. The Ita­lian hi­gh fa­shion firm cho­se to sha­pe its 650 sqm in har­mo­ny wi­th the La­tin Ame­ri­can ae­sthe­tic of the Mia­mi Bea­ch that on­ce was. The walls are co­ve­red in ba­se re­liefs wi­th the clas­sic Pra­da leaf print in a sha­de of green ty­pi­cal of the fa­shion hou­se. The new dé­cor uni­tes the clas­sic mo­der­ni­sm wi­th the tex­tu­ral sen­sual sha­pes of Bra­zi­lian de­si­gn. The in­te­riors, in fact, are po­pu­la­ted wi­th pie­ces of fur­ni­tu­re from the 1950s and 1960s crea­ted by the mo­st im­por­tant Bra­zi­lian de­si­gners and ar­chi­tec­ts. Ta­ken to­ge­ther the pie­ces crea­te a do­me­stic, in­ti­ma­te and com­for­ta­ble who­le wi­th strong sen­si­bi­li­ty for ma­te­rials and for craf­tsman­ship. The che­que­red black and whi­te mar­ble floor is a re­fe­ren­ce to the ico­no­gra­phy of the hi­sto­ric Mi­la­ne­se sto­re in Gal­le­ria Vit­to­rio Ema­nue­le II, whi­le the beams on the cei­ling are a nod to the new in­ter­na­tio­nal sto­res

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