Ta­len­to poliedrico

A Mul­ti-faceted Ta­lent

Abitare - - Sommario - txt giam­pie­ro bo­so­ni

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Un li­bro e una gran­de mo­stra al­la Trien­na­le di Mi­la­no ren­do­no omag­gio a una del­le fi­gu­re più com­ples­se e fi­no­ra me­no ce­le­bra­te del de­si­gn no­stra­no. Pro­get­ti­sta, ca­pa­ce im­pren­di­to­re e in­tel­let­tua­le

sem­pre at­ten­to all’evol­ve­re dei tem­pi / A book and a ma­jor ex­hi­bi­tion at the Trien­na­le di Mi­la­no pay tri­bu­te to one of the mo­st com­plex and up to now lea­st fe­ted fi­gu­res in Ita­lian de­si­gn. A man who was an able en­tre­pre­neur and an in­tel­lec­tual al­ways at­ten­ti­ve to the chan­ging ti­mes as well as a de­si­gner

UNA RI­CER­CA, LA SUA, CHE SI IN­TREC­CIA IN MA­NIE­RA SI­GNI­FI­CA­TI­VA CON QUEL­LA DI MOL­TI PRO­TA­GO­NI­STI DELL’AR­TE MO­DER­NA ITA­LIA­NA, DA LU­CIO FON­TA­NA A FAUSTO ME­LOT­TI OSVAL­DO BORSANI’S RE­SEAR­CH WAS INTERLACED IN A SIGNIFICANT WAY WI­TH THAT OF MA­NY LEA­DING EX­PO­NEN­TS OF ITA­LIAN MO­DERN ART, SU­CH AS LU­CIO FON­TA­NA AND FAUSTO ME­LOT­TI

NEL VOL­GE­RE DEL “SE­CO­LO BRE­VE” che ha vi­sto in­trec­ciar­si nel no­stro Pae­se il de­si­gn con l’architettura se­con­do un ti­pi­co e spe­cia­le “mo­do ita­lia­no”, for­se nes­su­no – an­che a li­vel­lo in­ter­na­zio­na­le – ha sa­pu­to espri­me­re l’am­piez­za evo­lu­ti­va di Osval­do Borsani (1911-1985), com­ples­sa fi­gu­ra di ar­chi­tet­to, de­si­gner e im­pren­di­to­re. Una sto­ria den­sis­si­ma la sua, che si è svi­lup­pa­ta dal­la fi­ne de­gli an­ni Ven­ti con il di­se­gno del mo­bi­le che as­si­mi­la le espe­rien­ze dell’Art Dé­co e le pri­me ma­ni­fe­sta­zio­ni del Ra­zio­na­li­smo in Ita­lia – quan­do Borsani ini­ziò a pren­de­re le re­di­ni dell’azien­da di fa­mi­glia ABV Ar­re­da­men­ti Borsani di Va­re­do, nel mi­la­ne­se – al pe­rio­do tra gli an­ni Cin­quan­ta e Ot­tan­ta in cui il de­si­gn di pro­dot­ti e di si­ste­mi al­ta­men­te in­du­stria­li fir­ma­ti dal de­si­gner-im­pren­di­to­re per la fab­bri­ca di mo­bi­li da lui fon­da­ta, la Tec­no, con­qui­stò la ri­co­no­sciu­ta fa­ma in­ter­na­zio­na­le. Lun­go quei ses­sant’an­ni, con la pas­sio­ne e la ca­pa­ci­tà in­no­va­ti­va che lo di­stin­gue­va­no, Borsani ha in­ter­pre­ta­to uno dei per­cor­si più si­gni­fi­ca­ti­vi e ori­gi­na­li del­la sto­ria del de­si­gn ita­lia­no ce­le­bra­to nel mondo, con tut­ti i suoi pas­sag­gi epo­ca­li: dall’ar­ti­gia­na­to all’in­du­stria, dal di­se­gno a car­bon­ci­no al­la na­sci­ta del di­se­gno di­gi­ta­le, dal la­vo­ro d’eba­ni­ste­ria al­la se­ria­li­tà mec­ca­ni­ca, dal ri­cer­ca­to con­tri­bu­to de­gli ar­ti­sti al­la cu­ra a re­go­la d’ar­te del det­ta­glio tec­ni­co, dall’ar­re­da­men­to coor­di­na­to al con­cet­to di “mo­bi­le sin­go­lo”, dal pro­get­to su mi­su­ra per la pro­get­ta­zio­ne de­gli in­ter­ni all’in­du­strial

OVER THE COUR­SE OF THE “SHORT CEN­TU­RY” that saw an in­tert­wi­ning of in­du­strial de­si­gn wi­th ar­chi­tec­tu­re in a ty­pi­cal and spe­ci­fi­cal­ly “Ita­lian way” in this coun­try, pe­rhaps no one – even at an in­ter­na­tio­nal le­vel – was able to ex­press the sa­me evo­lu­tio­na­ry bread­th as Osval­do Borsani (1911-85). Borsani was the com­plex fi­gu­re of an ar­chi­tect, de­si­gner and en­tre­pre­neur. His was a sto­ry cram­med wi­th even­ts, whi­ch ran from the end of the 1920s wi­th the de­si­gn of fur­ni­tu­re that as­si­mi­la­ted the ex­pe­rien­ces of Art De­co and wi­th the fir­st ex­pres­sions of Ra­tio­na­li­sm in Ita­ly – when Borsani star­ted to ta­ke char­ge of the fa­mi­ly firm ABV Ar­re­da­men­ti Borsani of Va­re­do, in the vi­ci­ni­ty of Mi­lan – to the pe­riod bet­ween the 1950s and the 1980s in whi­ch the pro­duc­ts and hi­ghly in­du­stria­li­zed sy­stems he de­si­gned for the fur­ni­tu­re fac­to­ry he had foun­ded, Tec­no, won in­ter­na­tio­nal fa­me. Over tho­se six­ty years, wi­th the pas­sion and ca­pa­ci­ty for in­no­va­tion for whi­ch he stood out, Borsani ma­de one of the mo­st significant and ori­gi­nal jour­neys in the hi­sto­ry of the Ita­lian de­si­gn that was to earn su­ch a world­wi­de re­pu­ta­tion, wi­th all its epo­ch-ma­king pas­sa­ges: from han­di­craft to in­du­stry, from char­coal dra­wing to the bir­th of CAD, from ca­bi­net­ma­king to me­cha­ni­zed mass-pro­duc­tion, from the re­fi­ned con­tri­bu­tion of ar­tists to me­ti­cu­lous at­ten­tion to tech­ni­cal de­tail, from coor­di­na­ted fur­ni­tu­re to the con­cept of the “in­di­vi­dual pie­ce”, from cu­sto­mi­zed pro­duc­tion for in­te­rior de­si­gners to in­du­strial de­si­gn, from the lo­cal mar­ket to in­ter­na­tio­nal ones. A re­sear­ch that was interlaced in

A TE­STI­MO­NIA­RE IN MA­NIE­RA COM­PLE­TA QUE­STA STO­RIA DI RI­CER­CHE IN CON­TI­NUA EVO­LU­ZIO­NE C’È L’AR­CHI­VIO BORSANI, CO­STI­TUI­TO DA OL­TRE 30MI­LA DI­SE­GNI RE­LA­TI­VI A 8813 PRO­GET­TI THIS STO­RY OF CONTINUALLY EVOLVING RE­SEAR­CH AND INVENTION IS RE­FLEC­TED IN A COM­PLE­TE AND FASCINATING WAY BY THE AR­CHI­VIO BORSANI, COMPRISING OVER 30,000 DRAWINGS RELATING TO A TO­TAL OF 8813 DESIGNS

de­si­gn, dal mer­ca­to lo­ca­le ai mer­ca­ti in­ter­na­zio­na­li. Una ri­cer­ca, la sua, che si in­trec­cia in ma­nie­ra si­gni­fi­ca­ti­va con quel­la di mol­ti pro­ta­go­ni­sti dell’ar­te mo­der­na ita­lia­na, qua­li Lu­cio Fon­ta­na, Fausto Me­lot­ti, Gian­dan­te X, Ali­gi Sas­su, Lu­ca Crippa, Ar­nal­do e Giò Po­mo­do­ro, Alik Ca­va­lie­re, Ro­ber­to Crippa, Adria­no Spi­lim­ber­go, Age­no­re Fab­bri e tan­ti al­tri che ha sa­pu­to coin­vol­ge­re con en­tu­sia­smo e ge­ne­ro­si­tà nei suoi pro­get­ti d’in­ter­ni e di de­si­gn. Co­me già det­to, la sua fi­gu­ra non si esau­ri­sce nel so­lo ruo­lo di pro­get­ti­sta: at­tra­ver­so il No­ve­cen­to Borsani ha rap­pre­sen­ta­to con­tem­po­ra­nea­men­te la fi­gu­ra del pro­get­ti­sta e dell’im­pren­di­to­re, ruo­lo que­st’ul­ti­mo con­di­vi­so dal 1953 con il fra­tel­lo ge­mel­lo Ful­gen­zio nel da­re vi­ta al­la Tec­no, a tutt’og­gi azien­da di ri­fe­ri­men­to nel set­to­re del mo­bi­le per uf­fi­cio ad al­to con­te­nu­to tec­no­lo­gi­co. A te­sti­mo­nia­re in ma­nie­ra com­ple­ta e af­fa­sci­nan­te que­sta sto­ria di ri­cer­che e in­ven­zio­ni in con­ti­nua evo­lu­zio­ne c’è l’Ar­chi­vio Borsani, co­sti­tui­to da ol­tre 30mi­la di­se­gni re­la­ti­vi a ben 8813 pro­get­ti, che tie­ne in­sie­me la sto­ria dell’ate­lier ABV, fon­da­to dal pa­dre Gae­ta­no nel 1923, e tut­ta la do­cu­men­ta­zio­ne del per­cor­so pro­get­tua­le di Borsani dal­la fi­ne de­gli an­ni Ven­ti si­no al­la crea­zio­ne del­la Tec­no, nel­la qua­le Osval­do svol­se con­tem­po­ra­nea­men­te i ruo­li di pre­si­den­te, art di­rec­tor e de­si­gner di buo­na parte del­la pro­du­zio­ne. Gra­zie all’im­pe­gno in par­ti­co­la­re dell’ar­chi­tet­to Va­le­ria Borsani, fi­glia di a significant way wi­th that of ma­ny lea­ding ex­po­nen­ts of Ita­lian mo­dern art, su­ch as Lu­cio Fon­ta­na, Fausto Me­lot­ti, Gian­dan­te X, Ali­gi Sas­su, Lu­ca Crippa, Ar­nal­do and Giò Po­mo­do­ro, Alik Ca­va­lie­re, Ro­ber­to Crippa, Adria­no Spi­lim­ber­go, Age­no­re Fab­bri and a lot of others whom he was able to in­vol­ve wi­th en­thu­sia­sm and ge­ne­ro­si­ty in his pro­jec­ts of in­te­rior and pro­duct de­si­gn. As has al­rea­dy been poin­ted out, his ta­len­ts we­re not con­fi­ned to the ro­le of de­si­gner: th­rou­ghout the 20th cen­tu­ry Borsani re­pre­sen­ted si­mul­ta­neou­sly the fi­gu­re of the de­si­gner and the en­tre­pre­neur, an ac­ti­vi­ty that he took up in 1953 when he and his twin bro­ther Ful­gen­zio set up Tec­no, still to­day one of the lea­ding players in the sec­tor of hi­gh-te­ch of­fi­ce fur­ni­tu­re. This sto­ry of continually evolving re­sear­ch and invention is re­flec­ted in a com­ple­te and fascinating way by the Ar­chi­vio Borsani, comprising over 30,000 drawings relating to a to­tal of 8813 designs. The ar­chi­ves go all the way back to the foun­ding of the ABV firm by his fa­ther Gae­ta­no in 1923 and do­cu­ment the evo­lu­tion of Borsani’s de­si­gn from the end of the 1920s un­til the crea­tion of Tec­no, in whi­ch Osval­do held at one and the sa­me ti­me the ro­les of chair­man, art di­rec­tor and de­si­gner of mu­ch of the pro­duc­tion. Thanks to the in­vol­ve­ment in par­ti­cu­lar of the ar­chi­tect Va­le­ria Borsani, Osval­do’s daughter, it has been pos­si­ble to com­ple­te and reor­ga­ni­ze the­se lar­ge and im­por­tant ar­chi­ves that pre­sent an al­mo­st com­pre­hen­si­ve over­view of Borsani’s ac­ti­vi­ty. This reor­ga­ni­za­tion has al­so per­mit­ted so­me in-dep­th stud-

Osval­do, è sta­to pos­si­bi­le com­ple­ta­re e ri­met­te­re in or­di­ne que­sto gran­de e im­por­tan­te ar­chi­vio che re­stitui­sce una vi­sio­ne pres­so­ché com­ple­ta dell’at­ti­vi­tà di Borsani. Il rior­di­no ha con­sen­ti­to poi di fa­re de­gli ade­gua­ti ap­pro­fon­di­men­ti che so­no sta­ti rac­col­ti do­po tre an­ni di ri­cer­ca nel li­bro Osval­do Borsani – Ar­chi­tet­to, de­si­gner, im­pren­di­to­re (a cu­ra di chi scri­ve, 630 pa­gi­ne, cir­ca 1500 im­ma­gi­ni, edi­zio­ni Ski­ra), con pre­zio­si con­tri­bu­ti di Va­le­ria Borsani, Mar­co Fan­to­ni, Nor­man Fo­ster, Ful­vio Ira­ce, Chia­ra Lec­ce, Ar­nal­do Po­mo­do­ro, Mau­ri­zio Ro­ma­nò, Jo­se­ph Ry­k­wert, Da­niel She­rer e Ste­fa­no Stoc­chi. Na­sce pro­prio da que­sto stu­dio la mo­stra Osval­do Borsani de­di­ca­ta al mae­stro che si ter­rà dal 16 mag­gio al 15 set­tem­bre al­la Trien­na­le di Mi­la­no, a cu­ra di lord Nor­man Fo­ster e Tom­ma­so Fan­to­ni (de­si­gn e al­le­sti­men­to Nor­man Fo­ster Foun­da­tion e Ar­chi­vio Osval­do Borsani in col­la­bo­ra­zio­ne con Trien­na­le di Mi­la­no). ies to be car­ried out, and the­se ha­ve been col­lec­ted af­ter th­ree years of re­sear­ch in the vo­lu­me Osval­do Borsani – Ar­chi­tet­to,

de­si­gner, im­pren­di­to­re (edi­ted by my self, 630 pa­ges, wi­th around 1500 il­lu­stra­tions, pu­bli­shed by Ski­ra, the book will al­so be pu­bli­shed in En­gli­sh at the end of Au­gu­st wi­th the ti­tle Osval­do Borsani: 1911-1985: A Mo­dern Spi­rit bet­ween Ar­ti­san Cul­tu­re and Con­tem­po­ra­ry De­si­gn), wi­th in­sight­ful es­says by Va­le­ria Borsani, Mar­co Fan­to­ni, Nor­man Fo­ster, Ful­vio Ira­ce, Chia­ra Lec­ce, Ar­nal­do Po­mo­do­ro, Mau­ri­zio Ro­ma­nò, Jo­se­ph Ry­k­wert, Da­niel She­rer and Ste­fa­no Stoc­chi. The ex­hi­bi­tion

Osval­do Borsani on the work of the de­si­gner has co­me out of the­se stu­dies and will be held at the Trien­na­le di Mi­la­no from 16 May to 15 Sep­tem­ber, cu­ra­ted by Lord Nor­man Fo­ster and Tom­ma­so Fan­to­ni (con­cep­tion and di­splay de­si­gn by Nor­man Fo­ster Foun­da­tion and Ar­chi­vio Osval­do Borsani in coo­pe­ra­tion wi­th Trien­na­le di Mi­la­no).

A si­ni­stra, schiz­zi di stu­dio del­la zo­na pran­zo e del sog­gior­no di Ca­sa Negroni. Left, stu­dy sket­ch of the di­ning-room and li­ving-room of Ca­sa Negroni.

A de­stra, l’im­ma­gi­ne coor­di­na­ta del mar­chioTec­no, idea­to da Osvaldo Borsani con Ro­ber­to Man­go, 1954. Right, the coor­di­na­ted ima­ge con­cer­ning the Tec­no brand, de­vi­sed by Osvaldo Borsani in coo­pe­ra­tion wi­th Ro­ber­to Man­go, 1954.

L’in­gres­so del­la mo­stra in Trien­na­le. Al­le­sti­men­to di Nor­man Fo­ster Foun­da­tion e Ar­chi­vio Osvaldo Borsani. The en­tran­ce of the ex­hi­bi­tion at the Mi­lan Trien­na­le. Set­ting up by Nor­man Fo­ster Foun­da­tion and Ar­chi­vio Osvaldo Borsani.

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