“Beauty does not bring happiness to the one who possesses it, but to the one who loves and admires it” Hermann Hesse

There are natural elements and special creations around us that endure the passing of time, that make an impact across the ages and last beyond mere temporality thanks to an innate and special key: beauty. That powerful aesthetic sense that bewitches, amazes and envelops the soul and is clearly perceived in particular places or by admiring the unique qualities of exclusive products, refined by the skill of the people that crafted and made them exemplary; the splendours that surround us, waiting to be known, admired, preserved and handed down so that their beauty can be captured and enjoyed for ever. Our path to admire beauty begins in a special place between the Atlantic Ocean the Caribbean Sea, an area blessed with a myriad of islands and small islets where nature and its imposing beauty deliver a unique experience and the wonders that only travel can offer. Our destination is the French Antilles, spectacularly charming islands, filled with natural wonders, reserves, tranquil bays and white sandy, sun-kissed beaches lapped by a turquoise sea - which man, furthermore, has been able to provide with all those comforts and services needed for the utmost enjoyment. Ideal for discovering by boat, on board a yacht, perhaps like the latest generation models created by Bugatti together with Palmer Johnson and inspired by the well-known Chiron, one of the fastest cars in the world and a genuine legend. Just like Ferrari, which is celebrating its 70 year anniversary and has been able to make its mark for eternity, with exceptional savoir-faire, with the latest super-performing cars and classic cars, which are still seen on the roads of some of the best-known races, such as the Mille Miglia. A race that winds along spectacular routes among the rolling hills and tall green cypress trees of Tuscany, a natural, cultural and tourist heritage that all the world hopes to visit sooner rather than later. Ferrari’s celebrations will not last one day only, but will open doors to new projects and new surprises, such as the collaboration with Poltrona Frau to develop a new business headquarters, or with Hublot to create a limited edition of timepieces destined to become collectors’ items, such as the Techframe Ferrari 70 Years Tourbillon Chronograph. Excellent craftsmanship, the expression of superior aesthetic taste, which is created from a blend of knowledge, creativity, skill, tradition and technology. Just like the new exclusive cabin for private jets designed by Lufthansa Technik together with Mercedes-Benz Style, which will soon allow passengers to cross the skies and shorten distances in an ultra-modern, technological environment, surrounded by elegant design, in the midst of the clouds. Refined, tailored beauty, which is also, and above all, found in the creations of well-known Haute Couture houses, or even in the heady scent of a perfume, manifestations of great style that are able to enhance the personal beauty of everyone, that are able to reinvent trends and customs, adapting them to the times by means of artistic tricks that straddle history and modernity, art and culture, mythology and futuristic projections, inventions and reinterpretations, handing down a precious and unique piece, for generations and generations. This is the magic of beauty that awakens the emotions of those searching, admiring and seeing it around them, transforming it into something tangible, sharing it and making it memorable. Have a good trip with Avion Luxury.