The bag of HAPPINESS
How can you create a reference brand?
head of marketing of the homonymous brand, tells how
“Bags contain all your life!”. This is Carla Braccialini’s philosophy. Braccialini company was born in 1954, when Carla, with her husband Roberto, began to sew her first bag. Beautiful but most of all colored, different from any other, it was immediately a great success. After more than 60 years, Braccialini has become a worldwide brand, present in 50 countries, with 100 brand shops (along with their other brand Gherardini, another pride of the Maison). A crescendo that, translated into numbers, says that over the last 10 years the turnover has grown by 8 times, that is nearly 25% year over year. Carla, who meanwhile has become Knight of Labor, is accompanied by her sons Riccardo, Massimo and Lorenzo. We ask the latter about the secrets of the enthusiasm conveyed by Braccialini’s creations. “Colour, distinctiveness, experimentation, unusual lines, improvising unprecedented proportions, an excellent raw material – says Lorenzo Braccialini – but what really makes the difference, which allows us to have at least 25 new lines each season, is the great flexibility of our workers, the true master artisans capable of passing easily from the classical to the brand new model, able to create everything“.
The beautiful side of Italy.
monuments and the most beautiful buildings in the world, but I do appreciate the GOOD Italy. Italians are good, very good at everything they do: art, crafts, industry, chemistry, medicine. They are able to build machines that produce and transform products worldwide. When I go to international conferences I always discover some Italian companies that are true excellences in the world”. “It ‘s easy to say that Italy is beautiful, with good food,
And the bad side.
“Bureaucracy. Choking,
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