Ge­nio crea­ti­vo, sti­le esclu­si­vo: la mo­da si fa ar­te

FORTE Magazine - - GOURMET -

Rot­tu­ra to­ta­le de­gli sche­mi, non solo este­ti­ci ma tec­no­lo­gi­ci, di cultura, di pras­si, di tra­di­zio­ne. E’ la filosofia AVANT-TOI, che con i suoi vent’an­ni di spe­ri­men­ta­zio­ne nel cam­po del­la ma­glie­ria d’au­to­re con­ti­nua a spo­sta­re di un pas­so, sem­pre più avan­ti, il con­fi­ne tra mo­da e ar­te, tra pro­du­zio­ne e crea­zio­ne, tra pas­sio­ne e bu­si­ness. De­stroyed, sfu­ma­to, spal­ma­to, so­no solo al­cu­ne del­le mol­te­pli­ci la­vo­ra­zio­ni ap­pli­ca­te ai ca­pi, in con­ti­nua evo­lu­zio­ne, le­ga­te all’estro di Mir­ko Ghi­gno­ne, fon­da­to­re e ani­ma del brand (gui­da­to con la so­rel­la Fio­rel­la), che ma­te­ria­liz­za su fi­la­ti e intrecci il pro­dot­to del suo istin­to crea­ti­vo, so­ste­nu­to in que­sto da cin­quant’an­ni di so­li­da espe­rien­za del grup­po Lia­pull (fon­da­to dal­la ma­dre Lia Gam­bet­ta) nel­la se­le­zio­ne e nel­la la­vo­ra­zio­ne dei fi­la­ti. A For­te dei Mar­mi la raf­fi­na­ta bou­ti­que di Da­nie­la Bro­ch – tra le pri­mis­si­me a sco­pri­re e pro­muo­ve­re, fin da­gli al­bo­ri, que­sto marchio d’avan­guar­dia del­la mo­da ita­lia­na – se­le­zio­na esclu­si­ve pro­po­ste dal­le col­le­zio­ni don­na: ve­ri pez­zi uni­ci, non uno ugua­le all’al­tro, perfette in­car­na­zio­ni del­lo sti­le Avant-Toi.

CREA­TI­VE GE­NIUS IN HIGH STYLE

A to­tal break from esta­bli­shed pat­terns, in ae­sthe­tics as in tech­no­lo­gy, cul­tu­re, prac­ti­ce, and tra­di­tion. This is the mind­set at AVANT-TOI, whi­ch af­ter twen­ty years of au­teur knit­wear ex­pe­ri­men­ta­tion still pu­shes the boun­da­ries bet­ween art and fa­shion, pro­duc­tion and crea­tion, pas­sion and bu­si­ness, mo­ving them back a not­ch at a time. De­stroyed, sfu­ma­to, coa­ted: ju­st a few of the many, many treat­men­ts ap­plied to the gar­men­ts – and the ran­ge keeps ex­pan­ding thanks to Mir­ko Ghi­gno­ne. The foun­der and soul of the brand (whi­ch he co-heads with his si­ster Fio­rel­la) ma­te­ria­li­zes his crea­ti­ve in­stinc­ts in yarns, stit­ches, and cros­sing layers; sup­por­ting his ge­nius, fif­ty years of yarn selection and pro­ces­sing experience by the Lia­pull group, foun­ded by Mir­ko’s mo­ther Lia Gam­bet­ti. In For­te dei Mar­mi, at her bi­joux bou­ti­que, Da­nie­la Bro­ch – who di­sco­ve­red this avant-gar­de Italian fa­shion brand soon af­ter its de­but and has been pro­mo­ting it ever sin­ce – se­lec­ts ex­clu­si­ves from the wo­men­swear col­lec­tions for her clien­te­le: peer­less gar­men­ts, no two ali­ke, per­fect in­car­na­tions of the Avant-Toi style. da Da­nie­la Bro­ch, via Ido­ne 2, For­te dei Mar­mi +39 0584 83730, www.avant-toi.it

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