Pe­da­la­re fa be­ne al For­te

FORTE Magazine - - NEWS -

LA PRO­MO­ZIO­NE VIAG­GIA IN BI­CI. Pe­da­lan­do For­te, la due ruo­te com­mis­sio­na­ta dal Cen­tro Com­mer­cia­le Na­tu­ra­le a Bot­te­ga Con­ti­cel­li è da due an­ni il bi­gliet­to da vi­si­ta «di un pae­se si­no­ni­mo di mo­bi­li­tà all’aria aper­ta», co­me lo de­fi­ni­sce la pre­si­den­te del CCN Da­nie­la Bro­ch. Do­po la re­cen­te espo­si­zio­ne a Mia­mi, il 18 giu­gno la bi­ci dal­le fi­ni­tu­re ar­ti­gia­na­li in cuo­io tor­na in piaz­za Dan­te in oc­ca­sio­ne di Ever­green For­te. Di stra­da ne ha com­piu­ta: il de­but­to nel 2014 al­lo sta­bi­li­men­to L’Or­sa Mag­gio­re, poi al­la Trien­na­le di Mi­la­no e in se­gui­to bat­tu­ta all’asta per be­ne­fi­cien­za a Mon­te­car­lo per 250mi­la eu­ro (pre­sen­te il prin­ci­pe Al­ber­to di Mo­na­co). E an­co­ra: a zon­zo a Pa­ri­gi, New York, ne­gli Emi­ra­ti Ara­bi per ap­pro­da­re in­fi­ne co­me ac­ces­so­rio mol­to cool sui mi­ti­ci mo­to­sca­fi Ri­va. (F.N.) | A “ne­ver-en­ding tour” on two wheels for Ver­si­lia’s am­bas­sa­dor of su­stai­na­ble mo­bi­li­ty | Pro­mo­tion tra­vels by bi­ke. And for two years now, Pe­da­lan­do For­te, the two-whee­ler com­mis­sio­ned by the Cen­tro Com­mer­cia­le Na­tu­ra­le and pro­du­ced by Bot­te­ga Con­ti­cel­li, has been the cal­ling card “of a to­wn sy­no­ny­mous wi­th open-air mo­bi­li­ty,” in the words of CCN Pre­si­dent Da­nie­la Bro­ch. Af­ter the re­cent Mia­mi show, on 18 Ju­ne the bi­ke wi­th the hand­ma­de lea­ther de­tai­ling re­turns to Piaz­za Dan­te on oc­ca­sion of Ever­green For­te. It’s got­ten around: the 2014 de­but at the L’Or­sa Mag­gio­re bea­ch club, then on to the Mi­lan Trien­na­le, then auc­tio­ned off for cha­ri­ty in Mon­te­car­lo for €250,000 (wi­th Prin­ce Al­bert of Mo­na­co in at­ten­dan­ce). And fi­nal­ly, gad­ding about in Pa­ris, New York, and the Arab Emi­ra­tes un­til set­ting off on the hi­gh seas as a su­per-cool ac­ces­so­ry on the my­thi­cal Ri­va mo­tor-ya­ch­ts.

PEDALING IS GOOD FOR FOR­TE

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