Clarity, brilliance and transparency
October 2020 Tiffany & Co. is announcing the entire processing path of its recently sourced and individually registered diamonds starting from 0.18 carats
Tiffany & Co. had already announced in 2019 that the company would become first to indicate the provenance (region or countries of origin) of its individually registered diamonds. By taking transparency to a new level and making the process of processing their diamonds known, Tiffany & Co. strengthens the brand’s commitment to ensuring that every step in the creation of its jewelry contributes to the well-being of people and the planet. Revealing the country in which each stone is worked and set in a jewel represents a first in the sector.
Tiffany & Co. is the only brand to own and operate five diamond processing laboratories worldwide. It is here that Tiffany’s 1,500 craftsmen ensure that the quality of the cut is respected to bring out the brilliance, dispersion and scintillation of the stones – not just the carat weight. With these proprietary laboratories in Belgium, Mauritius, Botswana, Vietnam and Cambodia, as well as the Tiffany Gemological Laboratory in New York and five jewelry manufacturing laboratories in North America, Tiffany & Co. can ensure that the control standards are met. Emerging technologies such as blockchain can contribute greater clarity and confidence in marketplaces.
It was 2006 when Tiffany & Co. launched their initiative Responsible Mining Assurance. Since then, countless manoeuvres have brought them from the shadows of unknown investment into a game of tell-all-win-all. This has been made possible by over twenty years of investments in vertical integration: the safety and health of the workplace, the economic development of communities and the traceability of the supply chain. Along with the philanthropic activities carried out by The Tiffany & Co. Foundation, which has donated 85 million dollars over twenty years, Tiffany & Co. seeks to promote economic growth opportunities for communities within the diamond supply chain. In 2018, their international workforce employed in the manufacturing sector, made up of approximately 4,000 employees, was hired 99 percent directly by the communities living in the vicinity of the operations. In the same year, Tiffany & Co. claimed to have provided over $59 million to financially support Botswana’s economy.
Jewelry today holds a value in investment and heritage, eventually passed down through generations or perhaps, symbol of love and commitment. «Tiffany & Co. promises the world to protect its beauty, to take care of its inhabitants and to carry out its business with respect» says Alessandro Bogliolo, Chief Executive Officer.