New Ge­ne­ra­tion Award

VOGUE (Italy) - - CODE -

Non è una no­vi­tà la col­la­bo­ra­zio­ne tra Swaro­v­ski e al­cu­ni dei crea­ti­vi più bril­lan­ti e in­no­va­ti­vi del mon­do del­la mo­da. Co­sì co­me non lo è nem­me­no l’im­pe­gno del­la fa­mi­glia au­stria­ca nel­la pro­mo­zio­ne del­le nuo­ve ge­ne­ra­zio­ni di de­si­gner. Con que­sta se­con­da edi­zio­ne del pro­get­to di Swaro­v­ski e Vo­gue Ta­len­ts so­no ot­to i brand che han­no l’op­por­tu­ni­tà di idea­re un item uti­liz­zan­do i cri­stal­li for­ni­ti dal­la sto­ri­ca azien­da. Qui ac­can­to vi sve­lia­mo i mar­chi se­le­zio­na­ti, che la­vo­re­ran­no sul te­ma “Spar­kling wa­ter” fo­ca­liz­zan­do­si sul­la re­la­zio­ne tra le don­ne e l’ac­qua. Du­ran­te la pros­si­ma fa­shion week, i ca­pi e gli ac­ces­so­ri rea­liz­za­ti sa­ran­no in mo­stra a Vo­gue Ta­len­ts @ Pa­laz­zo Mo­ran­do, even­to in part­ner­ship con Swaro­v­ski. Ma noi vi mo­stre­re­mo in an­te­pri­ma gli sket­ch. No­vi­tà di que­st’an­no: la pre­sen­za di una giu­ria che as­se­gne­rà “The Swaro­v­ski and Vo­gue Ta­len­ts New Ge­ne­ra­tion Award”. Swaro­v­ski’s col­la­bo­ra­tion wi­th so­me of the world’s mo­st bril­liant and in­no­va­ti­ve fa­shion de­si­gners is no­thing new, nor is the Au­strian fa­mi­ly’s com­mit­ment to pro­mo­ting new ge­ne­ra­tions of de­si­gners. Wi­th this se­cond edi­tion of the Swaro­v­ski and Vo­gue Ta­len­ts pro­ject, eight in­ter­na­tio­nal brands now ha­ve the op­por­tu­ni­ty to create an item using cry­stals sup­plied by the hi­sto­ric com­pa­ny. The cho­sen brands will work on the the­me “Spar­kling Wa­ter”, fo­cu­sing on the re­la­tion­ship bet­ween wo­men and wa­ter. Du­ring the next fa­shion week in Mi­lan, the­se gar­men­ts and ac­ces­so­ries will be di­splayed at Vo­gue Ta­len­ts @ Pa­laz­zo Mo­ran­do, an event in part­ner­ship wi­th Swaro­v­ski. In the Sep­tem­ber is­sue, we will show you a pre­view of the sket­ches. New this year: a ju­ry will de­ci­de “The Swaro­v­ski and Vo­gue Ta­len­ts New Ge­ne­ra­tion Award.”

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