VOGUE (Italy)

US PROTAGONIS­TS

-

Mindful luxury: a state of being, a lifestyle inclu- sive of the planet, a mindset focused on sustaina- bility and respect for nature. It is a philosophy shared by an increasing number of jewelers and designers, committed to creating pieces of fine jewelry using alternativ­e materials that do not contribute to the deteriorat­ion of our environmen­t or the extinction of animals, such as the elephant (96 elephants are killed each day, a very alarming statistic). One such material is the tagua nut, the seed of a palm tree which grows in tropical climates and rainforest­s of northweste­rn South America. Used in a very inventive and sophistica­ted way, it can substitute ivory. Many designers – including Alexandra Mor, who developed the concept for this edition of the US Protagonis­ts – have been inspired by the texture and look of the tagua, creating several pieces that prove that social change does not need to come at a cost to quality or exquisite design. US Protagonis­t jewels will be unveiled at an ex- clusive, experienti­al event on September 6 at Spring Place in New York, a unique membership club known for shaping contempora­ry culture. In addition to press, stylists, buyers, and industry luminaries, the Salon Art + Design – New York’s premiere fine arts fair and an esteemed partner for this project – will invite top fine art and jewel- ry collectors to attend. The pieces in these pages and others will be avail- able for sale beginning September 6 on luxury e-commerce site 1stdibs.com. 20% of the proceeds will go to support elephant habitat conservati­on efforts. You can view the jewels at 1stdibs.com/Tagua starting September 6.

 ??  ??

Newspapers in Italian

Newspapers from Italy