VOGUE (Italy)

THE WORLD’S LEADING FAIR FOR LEATHER INCREASES ITS GLOBAL VOCATION

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Lineapelle is becoming increasing­ly more internatio­nal, strategic, competitiv­e. Considered much more than a mere industry event, it is a true “business experience” conceived and promoted by the Italian t anning i ndustry. Renowned as the world’s leading fair event for leather both under a commercial and artistic point of view, and for the whole sector that gravitates around it, its mission is to anticipate the market’s creative needs through the new trends that each exhibitor proposes according to its production volume and clientele typology. Receiving widespread acclaim, Lineapelle is thus characteri­zed as a true global network and an important internatio­nal event that from Milan, where is takes place twice a year within the modern spaces of Fieramilan­o Rho, relocates to London and New York with the exclusive previews of the f irst products for Fall Winter 201920. Courtesy of a synergic and shared strategy, a prediction can be already made about these three editions, considerin­g that at the moment 40 exhibitors have conf irmed their participat­ion in Lineapelle London, and 120 will be present at Lineapelle New York.

The f irst event to take place is Lineapel le London. On July 10, within the usual setting of the Ham Yard Hotel, exhibitors and visitors will be able to start new businesses and consolidat­e the existing ones, but also to examine in depth the sector’s most urgent themes with a series of entrancefr­ee workshops on fashion proposed bytheComit­atoM oda Linea pelle.

The second event is Lineapelle New York. On July 17 and 18 the Metropolit­an Pavilion will be enlivened not only by the business exchanges between exhibitors and visitors but also by seminars like the one curated by Lineapelle Training, “Know your Leather”, that turns the spotlight on leather’s technical and productrel­ated features. Lineapelle is not only about business, but also about culture, which makes the event a true hub to start new commercial re lati onshipsbut al sotoen han cethevalu es ofc reati vityands ti mula tethe

A true hub to start new commercial relationsh­ips, to anticipate the market’s creative needs and to stimulate the conversati­on on present-day issues, Lineapelle is projected into the future through a leather sector incubator and an exhibition space to host startup companies and young designers.

conversati­on on present-day issues. During the two events in London and New York,th es potligh twill turno nanext re mely inter est ingt opic, examine d in depthwitht­h es em in ar“Th eT uscanWay Ve g-t an:what do esit mean and what story does it tell? Food for thought of fered by the Genuine Italian Vegetable-Tanned Leather Consortium”. Lineapelle London and Lineapelle New York are two fundamenta­l steps anticipati­ng the main event, Lineapelle Milano, whose edition number 95 will be held at Fieramilan­o Rho in September 25-27, 2018. The keyword for this edition, that promises to be highly creative, is ‘ innovation’, a term that will def ine several initiative­s, projecting Linea pelle Milano in tothe future. The first one is Lineapelle Innovation Square, the leather sector incubator that will involve a selected group of internatio­nal universiti­es, research institutes and innovative companies. A meeting point to present case histories, illustrate analytical results, verify cooperatio­n opportunit­ies, develop brand new materials, explore modern properties and functions, propose new business models for the f uture developmen­t of the high-end and luxury i ndustry. In addition, from a strictly fashion system-related point of view, again with innovative developmen­t in mind, during the September edition a special exhibition space will be dedicated to the Creative Hub project to host startup companies a nd young designers l ooking f or v isibility. And much more t han that. Lineapelle, aligning with the trends of leading fashion events, will ‘open’ to the city of Milan, accentuati­ng its fashion-driven vocation: the brand new space invia Gorani, near piazza Affari,will be hosting events,pr esentati ons and special fashion and design projects.

 ??  ?? Lineapelle looks to the future with its three editions: the July previews in London and New York, and the September edition in Milan, rich in new, creative ideas.
Lineapelle looks to the future with its three editions: the July previews in London and New York, and the September edition in Milan, rich in new, creative ideas.
 ??  ?? Above. Image by Tommaso Bruno in collaborat­ion with Vittoria De Salvadori and Elisa Zanette (Polimoda).
Above. Image by Tommaso Bruno in collaborat­ion with Vittoria De Salvadori and Elisa Zanette (Polimoda).

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