Couture goes Smart

“Smart Couture Motivi” collection designed by Giuseppe di Morabito realizes the dream of making haute couture accessible to all.

“‘Smart Couture Motivi’ lies at the heart of our brand-building initiative,” says Furio Visentin, the brand director of Motivi. “Since the day we conceived it, our aim has been to give all women the chance to live their dream of wearing fine couture dresses. In our SS 2019, thanks to the collaboration with ‘Vogue Talents’, we’re pleased to present ‘Smart Couture Motivi’ interpreted by Giuseppe di Morabito. He has worked with great passion on the label’s project to create a glamorously feminine collection, featuring extraordinary research into products with a high material value and aesthetic sophistication.” Soon on sale in selected stores and online, the unique capsule will combine the creativity of the designer born in 1992 with the freshness of the brand belonging to the Miroglio Group. The resulting looks flaunt exquisitely refined choices of fabrics and details, as well as dazzlingly elegant silhouettes. In other words “smart”. The creative explains: “I think that it’s an extremely innovative concept to draw inspiration from the stylistic codes of haute couture in order to make clothes that are accessible to all. It’s an interesting idea that will catch the attention of a broad and above all young adult audience.” Furio Visentin continues: “I’m sure every woman who decides to wear a ‘Smart Couture Motivi’ garment designed by Giuseppe di Morabito will fulfil her desire to feel beautiful, seductive and ready for a chic cocktail, a stylish dinner or an exclusive party.” Ready for the couture experience?