PROJECT FOR THE SCOUTING OF NEW TALENTS

A REAL HELPING HAND TO PROMOTE THE RESEARCH AND DEVELOPMENT OF ITALIAN-MADE GOODS, SUPPORTED BY ALTAROMA, THE ITALIAN INSTITUTE FOR FOREIGN TRADE, ICE – AGENZIA PER LA PROMOZIONE ALL’ESTERO E L’INTERNAZIONALIZZAZIONE DELLE IMPRESE ITALIANE – AND “VOGUE IT

The project’s categories are: Ready-to-wear womenswear Accessories (bags, footwear, hats and jewellery).

PARTICIPANTS Participation is open to all new Italian and foreign talents who:

• produce their own collection in Italy and provide for its distribution (via at least one store or e-commerce platform);

• have already produced no more than two/three collections, but have not been able to continue for financial reasons.

Contestants must be at least eighteen (18) years of age. Only designers (individual persons) may take part.

HOW TO PARTICIPATE Each candidate must send a single envelope containing:

• brand profile;

• designer profile;

• line sheet of the last two collections;

• images of already produced collections, USB flashdrive videos of any presentations, or any other materials concerning the designer’s collections; • mood boards, designs, images, texts and/or fabric samples to describe and explain the designer’s style and choices regarding their new S/S 2020 collection; • complete address and number of stores in which the designer’s garments have already been presented or sold, or any presentation by retailers, journalists, designers or manufacturers that have already previewed the collection. Statements made in the application must be suitably documented;

• fully completed and signed application form and acceptance of regulations, downloadable from www. altaroma.it;

• statement of the brand’s exclusive legal ownership, if the designer uses a registered brand name. If the brand is under joint ownership, each owner must submit a fully completed application form. If the brand is owned by a company, the participation of the designer(s) is only permitted if he/she/they possess a combined qualifying holding of no less than 20% in the company’s capital stock (a Chamber survey must also be included). In any case, the participant(s) must declare that he/she/they are authorised to use the brand;

• should the designer(s) be admitted to the final stage of the project and included among the selected finalists, he/she/they must provide a statement of commitment not to take part (and/or to forgo participation) in other contests, selections or projects that envisage the awarding of mentions or prizes (in cash or other rewards) promoted in Italy by other organisations/institutions/companies, until 31st January 2020.

NB: In the case of collections created jointly by more than one designer, it is necessary to fill out an application form for each designer to be included in the same envelope.

All texts included in the documentation must be in both English and Italian, with both paper and digital copies (USB). In no case will submitted materials be returned. The envelope containing the materials must be sent by the final deadline of 2nd April 2019 – failure to do so will result in exclusion from the procedure – and posted to the following address: Via dell’Umiltà 48, CAP 00187 Rome, Italy.

For info: whoisonnext@altaroma.it The envelope must be perfectly sealed and bear the name and address of the sender on the outside, together with the following heading:

ALTAROMA - Progetto “Who is on Next? Donna”

The envelope must be sent via recorded delivery (certified mail) with advice of receipt, or by private courier, or by an authorised agency that is able to issue certifica- tion stating the date of acceptance of the envelope. The delivery of the envelope remains exclusively at the sender’s risk, should it fail to arrive at destination for any reason. Materials received with a delivery note and/ or postage stamp dated later than the indicated deadline will not be taken into consideration.

COMMISSION AND JURY A Commission composed of officials from Altaroma and Vogue Italia will preside over the selection of the finalists. The winners, meanwhile, will be nominated by a Jury composed of the same members of the Commission combined with professionals from the sector (Italian and foreign manufacturers, distributors and retailers), and the Italian and international press.

The Commission will announce its final decision by 1st June 2019, selecting up to a maximum of twelve finalists for the two ready-to-wear womenswear and accessories categories. The results will be communicated to all finalists by letter and subsequently announced in a press release. The outcome of the selection will be publicised on the project’s dedicated website (Altaroma and Vogue Italia websites). There will be no classification listing for excluded participants.

PRESENTATION

The Jury will be responsible for nominating the winners, and its final decision will indicate up to a maximum of three winners from the project’s two categories. The winners may also be chosen from a single category. Special mentions may also be acknowledged. In July 2019, during a trunk show organised by Altaroma, the Jury will examine the finalists’ collections for an initial technical assessment.

The collections presented by the finalists in the trunk show must concern designs from their last Winter collection, and a preview of designs from their new Spring/ Summer 2020 collection.

In July 2019, as a prize for all finalists in the ready-to- wear womenswear category, Altaroma will make arrangements to stage a collective catwalk-event titled “Who is on Next?”. During this event, the finalists will present their mini collections (a preview of 12 outfits from their S/S 2020 collection) to the press and buyers. Also in July 2019, as a prize for all finalists in the Accessories category, Altaroma will make arrangements to stage the event-exhibition titled “Who is on Next?”. During this event, the finalists will present a preview of their mini S/S 2020 collections (12-16 pieces) to the press and buyers. Only in this case will expenses of accommodation, transport and presentation be paid by the organiser within an established budget. The announcement of the winners will follow.

PRIZES

• Collective catwalk/presentation organised entirely at the expense of Altaroma in the city of Rome, in July 2019, for the finalists of the Ready-to-wear womenswear category.

• Installation organised entirely at the expense of Altaroma in the city of Rome, in July 2019, for the finalists of the Accessories category.

• “Franca Sozzani” Prize.

• Presentation of all the finalists in Milan during Fashion Week in September 2019.

• Individual catwalk (Ready-to-wear) and collective exhibition for Accessories during the “Altaroma January 2020” event.

• Review dedicated to the finalists and winners published in Vogue Talents, September 2019.

• Photo feature dedicated to the winners published in Vogue Italia, March 2020. The organiser reserves the right to provide for further awards.