Premier League gets sponsorship boost

Professional football Jamaica limited (Pfjl) yesterday has announced it has secured two sponsors for the Jamaica Premier league season that aims to get underway in early 2021.

The sponsors — Yummy Bakery and Jamaica Producers Limited, through it St Mary’s brand — were revealed at a signing at the Jamaica Pegasus yesterday without media due to coronavirus restrictions.

Both Yummy and Jamaica Producers are on board as club sponsors, as the new football body seeks to secure club sponsorships at a total targeted value of $100 million.

No figures of yesterday’s sponsorhips were readily available.

Chairman of the PFJL Chris Williams says this is just the first of many announcements to come over the coming weeks.

“I am happy to have Yummy and Jamaica Producers on board to throw their support behind Jamaica’s football. Both companies recognise the tremendous value that a successful Jamaica Premier League season will bring in securing income for a vulnerable grouping and much-needed entertainment for Jamaicans at home and in the Diaspora,” he said.

Alex Hendrickson, chief operations manager of Yummy Bakery, looks forward to supporting football across Jamaica.

“We have decided to support the Jamaica Premier League as a Jamaican-born company, to help develop our national teams and players. It’s a part of who we are as a company. We look forward to an early start in 2021 and a safe and successful season,” he was quoted as saying.

For Jamaica Producers’ Chief Commercial Director Maya Johnston, the St Mary’s brand is perfectly aligned with the Premier League.

“We took this decision because JP [Jamaica Producers] has been around since 1929 as Jamaica’s snack of choice and the Premier League is part of the fabric of what Jamaica enjoys. We want to be a part