Pay­less sup­ports breast can­cer aware­ness with bracelets

Jamaica Gleaner - - TODAY -

THIS MONTH, Pay­less ShoeSource once again en­cour­ages Ja­maicans to em­brace the cause and join in the fight against breast can­cer by pur­chas­ing a 2016 Pay­less Breast Can­cer Aware­ness bracelet and pink Cham­pion shoes in sup­port of the lo­cal charity, the Mahima Foun­da­tion.

Pay­less has been sup­port­ing breast can­cer aware­ness pro­grammes in their host coun­tries for the past eight years through the sale of their bracelets. These sig­na­ture ac­ces­sories are cre­ated each year for the cam­paign and fea­ture the iconic pink rib­bon.

This year, Pay­less is adding a new item to sup­port the cause – the pink Cham­pion shoes. These two items will be on sale in all Pay­less ShoeSource stores in Ja­maica through­out Oc­to­ber. The pop­u­lar shoe store chain continues its part­ner­ship with the Mahima Foun­da­tion and will do­nate the Ja­maican equiv­a­lent of US$1 for each bracelet and US$3 for each pair of pink Cham­pion shoes pur­chased.

“For eight years, Pay­less ShoeSource has been sup­port­ing breast can­cer aware­ness pro­grammes through­out Latin Amer­ica and the Caribbean, and know­ing that we can help con­trib­ute in this way to or­gan­i­sa­tions ded­i­cated to fight­ing breast can­cer means a lot to Pay­less. In 2015, Pay­less do­nated nearly US$61,000 to char­i­ties across the re­gion, pro­ceeds from the bracelet sales. The work that the Mahima Foun­da­tion continues to do with the re­sources they have is re­mark­able and so we chose to con­tinue our part­ner­ship with them,” said Nekeisha Critchlow, Ja­maica coun­try man­ager, Pay­less ShoeSource.

SUP­PORT­ING A VI­SION

The Mahima Foun­da­tion be­gan in 2012, af­ter the pass­ing of Monique ‘Mahima’ Geour­zoung, to sup­port her vi­sion to raise funds for The Hope In­sti­tute, Ja­maica’s only pal­lia­tive care cen­tre and spe­cial­ist on­col­ogy hospi­tal.

Foun­da­tion Chair­man Prim­rose Geour­zoung said, “We are grate­ful to Pay­less for this part­ner­ship. The Mahima Foun­da­tion needs the money to carry on the work that we have al­ready started. With last year’s do­na­tion, we have up­graded the che­mother­apy room. We would like to con­tinue with the up­grad­ing of the hospi­tal, be­cause there has been very lit­tle done since it was built in 1963.”

“We en­cour­age Ja­maicans to em­brace the cause and raise aware­ness for it by sup­port­ing Pay­less ShoeSource in their cam­paign this month,” said Critchlow.

CON­TRIB­UTED

Breast Can­cer Aware­ness bracelets col­lected over the years.

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