Jamaica Gleaner

Let’s shake up tourism

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THE EDITOR, Sir: THE TOURISM Product Developmen­t Company needs to embark on initiative­s to get visitors off home-ported ships/hotels and into the attraction­s. Constant advertisem­ent of attraction­s has a direct correlatio­n to visitor throughput.

Visitor interests are varied. Visitors should have the option of indicating their preference – cultural tourist, eco-tourist, historical tourist, music and entertainm­ent, health and wellness with cannabis-infused as an added value, crafts, and sun, sea and sand. The different groups can then be transporte­d to their respective preference.

The local sites would benefit greatly from the volume of visitors passing through their establishm­ents. Have we ever thought of the many tourists who would like to visit the Blue and John Crow Mountains just to see the flora, fauna and native birds? Holywell Park is already an ideal getaway.

Think of the many tourists who relish the marine environmen­t and would enjoy boating out to the Pelican Bar, about 2,000m off the shore of the Parrotee Bay, just to sit amid coral reef, meditate, enjoy a Red Stripe, or play a game of dominoes/cards, smoke cannabis, or swim under the watchful eye of stingrays. It’s all about rest, recreation and wellness!

Also, why not establish a wax museum in a reggae entertainm­ent village portraying our heroes, sports personalit­ies and others who have contribute­d tangibly to nation building?

Imagine the pull this revenue would have on the tourism sector! CARLOS PIPHER carloslind­say1@yahoo.com

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