Let’s shake up tourism

Jamaica Gleaner - - OPINION & COMMENTARY -

THE ED­I­TOR, Sir: THE TOURISM Prod­uct De­vel­op­ment Com­pany needs to em­bark on ini­tia­tives to get vis­i­tors off home-ported ships/ho­tels and into the at­trac­tions. Con­stant ad­ver­tise­ment of at­trac­tions has a di­rect cor­re­la­tion to vis­i­tor through­put.

Vis­i­tor in­ter­ests are var­ied. Vis­i­tors should have the op­tion of in­di­cat­ing their pref­er­ence – cul­tural tourist, eco-tourist, his­tor­i­cal tourist, mu­sic and en­ter­tain­ment, health and well­ness with cannabis-in­fused as an added value, crafts, and sun, sea and sand. The dif­fer­ent groups can then be trans­ported to their re­spec­tive pref­er­ence.

The lo­cal sites would ben­e­fit greatly from the vol­ume of vis­i­tors pass­ing through their es­tab­lish­ments. Have we ever thought of the many tourists who would like to visit the Blue and John Crow Moun­tains just to see the flora, fauna and native birds? Holy­well Park is al­ready an ideal get­away.

Think of the many tourists who relish the ma­rine en­vi­ron­ment and would en­joy boat­ing out to the Pel­i­can Bar, about 2,000m off the shore of the Par­ro­tee Bay, just to sit amid coral reef, med­i­tate, en­joy a Red Stripe, or play a game of domi­noes/cards, smoke cannabis, or swim un­der the watch­ful eye of st­ingrays. It’s all about rest, re­cre­ation and well­ness!

Also, why not es­tab­lish a wax mu­seum in a reg­gae en­ter­tain­ment vil­lage por­tray­ing our he­roes, sports per­son­al­i­ties and oth­ers who have con­trib­uted tan­gi­bly to na­tion build­ing?

Imag­ine the pull this rev­enue would have on the tourism sec­tor! CAR­LOS PIPHER car­loslind­say1@ya­hoo.com

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