Dwayne Clay­ton’s long-stand­ing re­la­tion­ship with the ocean

Jamaica Gleaner - - HOSPITALITY JAMAICA - Clau­dia Gard­ner Hos­pi­tal­ity Ja­maica Writer

DWAYNE CLAY­TON has had a long­stand­ing re­la­tion­ship with the ocean since he was a young boy grow­ing up in the coastal com­mu­nity of Esher in Lucea, Hanover.

So it was not sur­pris­ing that the 39-year-old’s jour­ney re­sulted in him con­cep­tu­al­is­ing and op­er­at­ing his own busi­ness, Beach Pro-tech, one of western Ja­maica’s fastest­grow­ing beach-care and pro­tec­tion com­pa­nies, which ser­vices the tourism sec­tor.

Beach Pro-tech was es­tab­lished in Au­gust 2015 af­ter Clay­ton recog­nised that there were huge op­por­tu­ni­ties for beach main­te­nance and pro­tec­tion ser­vices at ho­tels. This he could ful­fil with his skill set and ex­pe­ri­ence, which in­cluded three decades of sea­far­ing and six years at Hy­dros Coastal So­lu­tions, a coastal-restora­tion com­pany.

Since then, Beach Pro-tech has been pro­vid­ing ser­vices to four of the north coast’s ma­jor ho­tels, pro­vid­ing em­ploy­ment for 22 per­sons in Hanover, Trelawny, and St James. The com­pany serves Melia Braco, Roy­al­ton White Sands, Grand Pal­la­dium, and a strip at the Tryall Club.

“Beach Pro-tech pro­vides the high­est level of beach main­te­nance you re­quire. We will clean your beach – any­where on your prop­erty that sand lies. Beach Pro-tech will pro­tect it from storm wa­ter, from rough seas, and from heavy weeds com­ing in,” Clay­ton told Hos­pi­tal­ity Ja­maica.


“At the Melia Braco, we of­fer an ex­quis­ite ser­vice from 5 a.m. to 8 p.m. We ar­range the chairs, clean the ar­eas, make it free of cups, plas­tics, stones, and de­bris washed up on the beach is re­moved to a dump­ing site that has been ap­proved by NEPA,” he added.

Ac­cord­ing to Clay­ton, there are times guests say they don’t want to walk on the beach be­cause it is too pretty. “Two of my staff at Melia have been high­lighted on TripAd­vi­sor.”

Clay­ton said although Beach Pro-tech is head­quar­tered in Lucea, he en­sures eq­uity by hir­ing staff mem­bers who re­side within the lo­cale of the re­spec­tive ho­tels he ser­vices and who learn through on-the-job train­ing.

“At Melia, I have six staff. The ma­jor­ity of them are from the Rio Bueno com­mu­nity and other ar­eas in Trelawny, so peo­ple don’t have dif­fi­culty get­ting to work. At Roy­al­ton, I have four per­sons from St James and the Rio Bueno area,” he said.

“At Pal­la­dium, the staff is from Lucea – three on the wa­ter crew that trav­els on the boat daily to clean the buoys and re­move de­bris and five work on land. One per­son is sta­tioned at Tryall, where he does a small strip, about 20 me­tres, and the pool­side and lawn. He makes up the mo­bile team at times,” Clay­ton said.

The beach pro hopes to at­tract new clients across the en­tire north coast and Ja­maica’s south­ern and eastern coasts. As some­one who has been de­pen­dent on the ocean al­most all his life and who ap­pre­ci­ates its value, Clay­ton said Beach Pro-tech ad­heres to strict en­vi­ron­ment prac­tices.

“We have a no-plas­tic-bag pol­icy. It is strictly tar­pau­lin or buck­ets,” he said. “If seaweed comes in, we will take them back out to the depths of the sea,be­cause a lot of times, the seaweed comes in with parts of coral reefs on it.”

Clay­ton does not hide the fact that he is from hum­ble begin­nings. He said his jour­ney to suc­cess was not al­ways easy as he al­ways had to work to sup­port his fam­ily, even while at pri­mary and through­out high school, miss­ing cru­cial ex­am­i­na­tions, in­clud­ing CXCs ,while at­tend­ing the Green Is­land High, as a re­sult.

“I grew up in Esher in a poor fam­ily. I didn’t do the Com­mon En­trance exam be­cause I was at sea fish­ing with my grand­fa­ther while the exam was go­ing on. Be­cause he was old, I had to row the ca­noe with him all over. Back then, many peo­ple didn’t at­tend school on Fri­days. I ended up do­ing evening class at JA­MAL, and that’s where I learnt ba­sic maths. I started fish­ing from about age 10 on Fri­days, morn­ings, evenings ... . I was al­ways at sea,” he said.


Op­er­a­tor of Beach Pro-tech Dwayne Clay­ton and his Lucea-based team pose for a photo at the Bull’s Bay public beach in Lucea, Hanover, dur­ing a vol­un­tary beach-clean­ing and align­ment ex­er­cise re­cently.

Dwayne Clay­ton speaks to ‘Hos­pi­tal­ity Ja­maica’ dur­ing a break from a vol­un­tary beach­clean­ing and align­ment ex­er­cise at the Bull’s Bay public beach in Lucea re­cently.

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