Hyundai reaps suc­cess in Ja­maica

Jamaica Gleaner - - ENTERTAINMENT - Keisha Hill Gleaner Writer

MAGNA MO­TORS Deal­er­ship Ja­maica Lim­ited’s am­bi­tion to be­come a top mo­tor ve­hi­cle seller do­mes­ti­cally has con­tin­ued to sur­pass the com­pany’s ex­pec­ta­tions as they have sig­nif­i­cantly grown to be one of the lead­ing au­to­mo­tive brands in Ja­maica. Aligned with the com­pany’s de­liv­ery of su­pe­rior cus­tomer care and ser­vice, and through the com­bined ef­forts of ad­min­is­tra­tors and staff, the ex­clu­sive dis­trib­u­tors of Hyundai in Ja­maica are now known lo­cally for both qual­ity and in­no­va­tion, world­class luxury ve­hi­cles and ex­cep­tional in­dus­try-lead­ing ex­pe­ri­ences. Ac­cord­ing to Juan Var­gas, gen­eral man­ager at Magna Mo­tors in Ja­maica, the Hyundai own­er­ship ex­pe­ri­ence is a ma­jor pull fac­tor for their cus­tomers as they con­tinue to raise the stan­dard of au­to­mo­tive cus­tomer care and ser­vice in Ja­maica. “Magna Mo­tors Deal­er­ship has brought the global Hyundai mod­ern pre­mium phi­los­o­phy to life in Ja­maica, el­e­vat­ing the brand’s vis­i­bil­ity, pro­vid­ing new value and ex­pe­ri­ences through ex­cep­tional per­for­mance, emo­tional el­e­gance, con­tem­po­rary designs and af­ford­able prices,” Var­gas told The Gleaner in an email in­ter­view. Glob­ally, for the first half of 2015, Hyundai re­ported sales of 2.4 mil­lion units, with Elantra, Sonata and Ge­n­e­sis be­ing the best-sell­ing mod­els. Hyundai

Magna Mo­tors Deal­er­ship has brought the global Hyundai mod­ern, pre­mium phi­los­o­phy to life in Ja­maica, el­e­vat­ing the brand’s vis­i­bil­ity, pro­vid­ing new value and ex­pe­ri­ences through ex­cep­tional per­for­mance, emo­tional el­e­gance, con­tem­po­rary designs and af­ford­able prices.

is ranked fourth among all brands in the J.D. Power US Ini­tial Qual­ity Study SM.

Top win­ners from the Hyundai fleet in­clude the 2015 Hyundai Tuc­son, which was awarded for the high­est ini­tial qual­ity in the small SUV seg­ment, and the 2015 Hyundai Ac­cent, which earned the high­est hon­our in the small-car seg­ment for the sec­ond year in a row.

SER­VICE SUP­PORT

Var­gas in­di­cated that when a cus­tomer joins the Hyundai fam­ily, they are taken care of ev­ery step of the way with un­par­al­leled ser­vice and sup­port and the con­fi­dence that cus­tomers have placed in them as a com­pany.

“We have been able to de­liver big on our prom­ise to pro­vide added value and top­class cus­tomer ser­vice through our fiveyear war­ranty, state-of-the-art Hyundai ser­vice cen­tre, Hyundai-cer­ti­fied tech­ni­cians and our com­pre­hen­sive parts in­ven­tory. All these fac­tors work in syn­ergy to cre­ate an ap­peal for Hyundai and we will con­tinue to cre­ate the best driv­ing and own­er­ship ex­pe­ri­ence in Ja­maica,” Var­gas said.

The new show­room, ac­cord­ing to Var­gas, rep­re­sents Magna Mo­tors’ com­mit­ment to the de­vel­op­ment of Ja­maica’s au­to­mo­tive in­dus­try with an in­vest­ment of more than US$10 mil­lion to date, since en­ter­ing the Ja­maican mar­ket last August.

“We have im­mersed our­selves in Ja­maica since we started op­er­a­tions last year, and we are happy to see the ap­pre­ci­a­tion for what we are do­ing. Hyundai sales have been sur­passed our ini­tial ex­pec­ta­tions. Magna Mo­tors cur­rently has op­er­a­tions in the Do­mini­can Repub­lic and Cuba, and our fo­cus now is on build­ing the brand in Ja­maica and en­sur­ing our cus­tomers have the best ex­pe­ri­ence with us,” Var­gas said.

Un­til Oc­to­ber 31, there will be a fac­tory clear­ance on all 2016 mod­els, in­clu­sive of no down pay­ment, a spe­cial six per cent in­ter­est rate with the Na­tional Com­mer­cial Bank for 24 months, and eight and a half years to re­pay.

This of­fer also in­cludes up to 70 per cent off on in­sur­ance, and two years of free ser­vic­ing at 22-24 Bal­moral Av­enue, Kingston 10.

RU­DOLPH BROWN/PHO­TOG­RA­PHER

Juan Var­gas, man­ag­ing di­rec­tor of Magna Ja­maica.

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