Reg­gae Sum­fest wins world mu­sic award

Jamaica Gleaner - - ENTERTAINMENT -

REG­GAE SUM­FEST is the re­cip­i­ent of the dis­tin­guished Con­cert of the Year Award from the In­ter­na­tional Reg­gae and World Mu­sic Awards (IRAWMA).

The award was con­ferred at the 35th an­niver­sary of the IRAWMA at the Co­ral Springs Cen­ter for the Arts in Fort Lauderdale, Florida.

Sum­fest, led by new owner Joe Bog­danovich, beat out four other nom­i­nees for the Con­cert of the Year Award. The other nom­i­nees were Best of Best – Florida, Rebel Salute – Ja­maica, 9 Miles mu­sic fes­ti­val and Grace Ja­maican Jerk Fes­ti­val.

The IRAWMA is the old­est reg­gae and world mu­sic achieve­ment award.

Bog­danovich said that Sum­fest win­ning this award sig­nals the tremen­dous in­flu­ence of the mu­sic fes­ti­val and prom­ises even more suc­cess for 2017.

“We didn’t re­ally ex­pect to win, but, ev­i­dently, the reach we hit, both lo­cally and in­ter­na­tion­ally, was a real eye-opener and I give thanks. In 2017, we will con­tinue to pro­mote on our var­i­ous plat­forms and share the Reg­gae Sum­fest ex­pe­ri­ence. We are tar­get­ing 50 mil­lion view­ers with a very im­pres­sive line-up,” re­marked Bog­danovich.

LOYAL FANS

Bog­danovich also thanks fans who voted for Reg­gae Sum­fest to win the award.

“This award is pos­si­ble be­cause of our loyal fans. Your sup­port makes us want to work even harder.”

Since the fes­ti­val was taken over by Bog­danovich, it saw an over­haul of the per­form­ing line-up, fo­cus­ing mainly on Ja­maican dance­hall and reg­gae acts in an ef­fort to pro­mote and sus­tain the Ja­maican mu­sic in­dus­try. Bog­danovich also set out to pro­mote the fes­ti­val as a dy­namic tourism prod­uct, at­tract­ing the en­dorse­ment of Tourism Min­is­ter Ed­mund Bartlett.

Sum­fest this year in­tro­duced live 360-de­gree vir­tual re­al­ity stream­ing, al­low­ing per­sons to ex­pe­ri­ence the fes­ti­val on any de­vice over the In­ter­net.

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