ATL’s re­designed web­site set to de­light cus­tomers

Jamaica Gleaner - - ENTERTAINMENT - Janelle Oswald Gleaner Writer Janelle.oswald@glean­

AP­PLI­ANCE TRADERS Lim­ited (ATL) has sig­nif­i­cantly im­proved their web­site to de­light their cus­tomers.

The com­pany has also launched their re­designed on­line ser­vices, util­is­ing the lat­est in web­site tech­nol­ogy to cre­ate a clean, flat fin­ish, thus im­prov­ing the ex­pe­ri­ence for ev­ery vis­it­ing cus­tomer.

Mar­ket­ing man­ager Tonya Rus­sell told The Gleaner about some of the changes.

“Cus­tomers will not be dis­ap­pointed with our changes. Users can now view trend­ing fea­tured prod­ucts and there is a ded­i­cated tab show­cas­ing ex­clu­sive on­line spe­cials, in­clud­ing the present five per cent on­line dis­count,” she said.

She said that the search en­gine now fa­cil­i­tates more cus­tomis­able fil­ter­ing of prod­ucts through a com­bi­na­tion or se­lec­tion of items searched across brands, prices, names and cat­e­gories, re­sult­ing in a faster search time. Cus­tomers will also re­ceive sugges­tions for sim­i­lar prod­ucts based on their view­ing his­tory plus view ‘how to’ videos and home/busi­ness own­ers ap­pli­ance se­lec­tion tips.

Free is­land­wide de­liv­ery or in-store pickup for on­line pur­chases is still avail­able, along with pay­ment por­tal for ad­di­tional ser­vices, in­clud­ing ser­vice con­tracts, in­stal­la­tions and spe­cial or­ders if cus­tomers are un­able to come in.

“The best thing about our changes is the in­cor­po­ra­tion of Re­spon­sive Web De­sign. The site’s lay­out and ori­en­ta­tion au­to­mat­i­cally adapts to the plat­form of any de­vice be­ing used such, as a com­puter, a tablet or a cel­lu­lar phone. Con­tent on ATL’s worldlead­ing brands have also been re­vised to as­sist cus­tomers with making in­formed pur­chas­ing de­ci­sions that best meet their needs. We now have a cus­tomer ‘wish lists’ and cus­tomers can rate prod­ucts,” Rus­sell said.


“We have pro­vided turnkey home and in­dus­trial so­lu­tions to Ja­maica for more than 48 years, giv­ing us the ex­pec­ta­tion to cap­ture a greater mar­ket share by tap­ping into the mil­len­nial de­mog­ra­phy, which brings us di­rectly into homes and bridges the gap be­tween in­ter­na­tional and lo­cal pur­chas­ing,” said Rus­sell, who has been with ATL for six years. “Ja­maican di­as­pora cit­i­zens will have in­creased ac­cess to easy ac­qui­si­tion of goods and ser­vices for their fam­i­lies and busi­nesses in Ja­maica, us­ing the cur­rency of their choice. This elim­i­nates the costs and the has­sle to the con­sumer of ship­ment, Cus­toms clear­ing and sourc­ing of goods in for­eign mar­kets.

“The re­designed web­site gives more vir­tual ac­cess to in-store prod­ucts and ser­vices 24/7. Spe­cial or­ders can be made through the site for ap­pli­ances to be shipped into Ja­maica through ATL.”


Rus­sell told The Gleaner that the e-store has ex­pe­ri­enced re­mark­able growth in con­sumer traf­fic with more de­mand for prod­ucts and ser­vices.

“We also ex­am­ined the lat­est trends on the in­ter­na­tional mar­ket re­gard­ing on­line busi­ness in­no­va­tion and in­cor­po­rated some of those re­searched tech­niques, along with other en­hance­ments, which we be­lieved would best suit the Ja­maican mar­ket,” she said.

Plans lead­ing up to the fes­tive sea­son in­clude in­form­ing the di­as­pora about the re­launched site so they can take ad­van­tage of spe­cial of­fers to ac­quire items for their loved ones in Ja­maica.

This in­cludes a five per cent dis­count on all pur­chase un­til Oc­to­ber 31, with use of the code ‘STYLE48’. There are also ex­cit­ing of­fers for Black Fri­day, Cy­ber Mon­day and Christ­mas.

For more in­for­ma­tion, go to: www.atl­ja­


Tonya Rus­sell, mar­ket­ing man­ager for Ap­pli­ance Traders Lim­ited.

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