Tyler Perry’s ‘Madea’ tops Cruise’s ‘Jack Reacher’ se­quel

Jamaica Gleaner - - ENTERTAINMENT -

In this im­age re­leased by Lion­s­gate, Tyler Perry por­trays Madea in a scene from, ‘Tyler Perry’s Boo! A Madea Hal­loween’. TYLER PERRY bested Tom Cruise at the box of­fice this week­end.

Tyler Perry’s Boo! A Madea Hal­loween opened in the top spot with an es­ti­mated US$27.6 mil­lion, edg­ing Cruise’s Jack Reacher: Never Go Back into sec­ond place, ac­cord­ing to stu­dio es­ti­mates Sun­day.

It’s the third-best open­ing for a Madea movie, be­hind Madea Goes to Jail and Madea’s Fam­ily Re­union and a sign of the char­ac­ter’s long-stand­ing ap­peal to au­di­ences.

To mar­ket the film, which re­port­edly cost US$20 mil­lion to pro­duce, Lion­s­gate lever­aged the so­cial me­dia au­di­ences of Perry and his cast as well as pro­mo­tional videos, like one fea­tur­ing Jimmy Fal­lon as Trump along­side Madea, that ended up go­ing vi­ral.

“Tyler Perry is a movie star. Tyler Perry is a mogul. The Madea char­ac­ter has pro­vided box of­fice div­i­dends for years. It’s a per­fect com­bi­na­tion, Madea and Hal­loween right be­fore Hal­loween,” said comS­core se­nior me­dia an­a­lyst Paul Der­garabe­dian.

That tim­ing, along with the promis­ing A Cine­maS­core, should bode well for the film’s sec­ond week­end over Hal­loween.

A Madea Hal­loween proved to be the strong­est of the slew of se­quels this week­end, top­ping even the star power of Tom Cruise, whose Jack Reacher: Never Go Back took in US$23 mil­lion for Para­mount Pic­tures.

It’s a far cry from Cruise’s suc­cesses with the Mis­sion: Im­pos­si­ble movies for Para­mount, but it did do sig­nif­i­cantly bet­ter than the first Jack Reacher, which opened right be­fore Christ­mas in 2012 to US$15.2 mil­lion. That film went on to gross US$80.1 mil­lion do­mes­ti­cally and US$218.3 glob­ally. The se­quel, directed by Ed­ward Zwick and cost­ing US$60 mil­lion, will also likely be making the bulk of its money from in­ter­na­tional au­di­ences.

Com­ing in third this week­end was the hor­ror pre­quel Ouija: Ori­gin of Evil with US$14.1 mil­lion — just the lat­est in a string of highly fruit­ful and mod­estly bud­geted hor­ror pics this year, in­clud­ing The Con­jur­ing 2, Don’t Breathe and Light’s Out.

Newspapers in English

Newspapers from Jamaica

© PressReader. All rights reserved.