Twit­ter kills Vine three years af­ter launch

Jamaica Gleaner - - FEATURE - WRIT­TEN AND COMPILED BY Ka­reem La­Touche

TWIT­TER IS pulling the plug on its sixsec­ond video plat­form Vine.

Hours af­ter an­nounc­ing lay­offs of nine per cent of its staff, aimed at cut­ting costs and get­ting the com­pany closer to prof­itabil­ity, Twit­ter said its Vine video ser­vice would be shut down “in the com­ing months”.

Twit­ter did not dis­close why it was shut­ting down the ser­vice, but in a Medium post, thanked those who cre­ated or viewed con­tent on the plat­form.

“To all the cre­ators out there, thank you for tak­ing a chance on this app back in the day. To the many team mem­bers over the years who made this what it was, thank you for your con­tri­bu­tions. And, of course, thank you to all of those who came to watch and laugh ev­ery day.”

No ex­act time­line was given for when the ser­vice would end. Twit­ter will be keep­ing the site and its con­tent on­line “be­cause we think it’s im­por­tant to still be able to watch all the in­cred­i­ble Vines that have been made”.

LARGE FOL­LOW­ING

While ini­tially mocked when it was an­nounced in Jan­uary 2013 for of­fer­ing only six-sec­onds of video time, the ser­vice quickly found a fol­low­ing, pro­duc­ing its own stars such as King Bach (real name: An­drew Bach­e­lor), Nash Grier and Lele Pons, and as a medium to quickly share clips of high­lights or big events. Bach­e­lor, Grier and Pons are among the site’s most pop­u­lar users, each with over 11 mil­lion fol­low­ers.

Rus Yusupov, founder of Vine, ex­pressed his thoughts on Twit­ter with four words: “Don’t sell your com­pany!”

Yusupov sold Vine to Twit­ter for a re­ported $30 mil­lion in Oc­to­ber 2012 be­fore the ser­vice had even launched to the pub­lic.

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