Destination Jamaica showcases its gastronomic offerings
JAMAICA WAS among the featured exhibitors at this year’s staging of the Frankfurt Book Fair in Germany. This book fair is one of the biggest of its kind in the world and this year featured Robin Lim Lumsden, Jamaican cookbook author, as she promoted her most recent publication, Belcour – Jamaican, French and Chinese Family Recipes for Entertaining.
A true representation of Jamaica’s diverse and eclectic cuisine, the book celebrates the fusion of diverse cultures and the richness of Jamaica’s culinary landscape.
Staged from October 19-23 to a packed house of approximately 7,000 exhibitors from more than 100 countries, thousands of journalists and over 200,000 consumers were in attendance. It is to this large and greatly diverse audience that Lim Lumsden had the opportunity to perform cooking demonstrations, address press gatherings and conduct food tastings over the two-day fair.
The fair was yet another opportunity that Destination Jamaica used in the continued promotion of the island as one of the signature place for travellers to visit for a rich gastronomical experience. From the unique foods to mouth-watering culinary creations, Jamaica’s culinary ambassadors continue to satisfy palates around the globe. With culinary tourism a hot trend in the hospitality and travel industry, and with gastronomy as one of the strategic networks being pursued to increase visitor arrival to the island, these and other epicurean events augur well for establishing Jamaica as a favoured culinary destination.
Two weeks following the Frankfurt Book Fair, two of Jamaica’s celebrated chefs excited palates in London at the Conde Nast Traveller Chefs’ World Series at the hip Rudie’s restaurant. The Jamaica Tourist Board sponsored the Jamaican-themed event and food aficionados enjoyed delectable creations by chefs Martin Maginley, executive chef at Jamaica’s Round Hill Hotel and Villas, along with chef Christopher Golding of Half Moon Resort.
Across the world, homes and families are trying Jamaican recipes, and our food ambassadors are tantalising taste buds at home and abroad, creating unforgettable memories about Destination Jamaica. Events such as these excite travellers to want to visit Destination Jamaica
Food is an indispensable element of Jamaica’s vibrant culture. It is for this reason that culinary events are a staple feature of Jamaica’s yearly calendar of events. From interactive farm tours and intimate farm-to-table meals, to food festivals; from cooking competitions to the numerous roadside vendors, Jamaica is successfully using its gastronomic prowess as one of the elements in defining its brand and image in the international marketplace.
Robin Lim Lumsden during her interactive cooking demonstration at the Frankfurt Book Fair.
Chef Martin Maginley preparing pineapple galette.