De­sign a Dress 2017 com­pe­ti­tion

Jamaica Gleaner - - FLAIR PROFILE -

ON NOVEM­BER 14, des­ti­na­tion wed­ding plan­ner He­len G kicked off the 2017 De­sign a Dress Com­pe­ti­tion.

The com­pe­ti­tion chal­lenges de­sign­ers to cre­ate a themed wed­ding dress. Last year’s beach-themed com­pe­ti­tion was won by Yolande Ben­nett, who re­ceived $100,000 cash as well as a full fea­ture in The Gleaner’s Flair Mag­a­zine.

This year, the com­pe­ti­tion is al­ready set to be big­ger, and the de­sign­ers are in for a treat. In keep­ing with the Caribbean feel, the theme for the 2017 com­pe­ti­tion will be Trop­i­cal Fan­tasy.

Ac­cord­ing to He­len G, “Most women dream about their wed­ding dress be­fore they even meet their Prince Charm­ing, so we are def­i­nitely ex­cited to see these dresses come to life. This com­pe­ti­tion is about sup­port­ing en­trepreneurs like my­self, and I am def­i­nitely look­ing for­ward to this year’s event.”

She noted that the or­gan­is­ers are look­ing to add a num­ber of el­e­ments to the pro­gramme, which will in­clude a pho­to­shoot with the de­sign­ers, and ad­di­tional prizes with in­clu­sion in the fash­ion show to show­case other de­signs, as well as a very de­tailed men­tor­ship pro­gramme.

MEN­TOR­SHIP PRO­GRAMME

The men­tor­ship pro­gramme be­ing un­der­taken fo­cuses on the long-term suc­cess of the de­sign­ers, en­sur­ing that they get the nec­es­sary sup­port needed to launch a suc­cess­ful ca­reer.

The De­sign a Dress se­ries chal­lenges de­sign­ers to de­sign and sew a wed­ding dress in eight weeks. The com­pleted dress should be sub­mit­ted by Jan­uary 6, 2017. Ac­cord­ing to Man­ag­ing Di­rec­tor of FYI Con­sul­tancy Paula Pin­nock, “This com­pe­ti­tion is a re­mark­able op­por­tu­nity for any de­signer seek­ing to break into the very com­pet­i­tive fash­ion in­dus­try or one who wants to reen­gage the mar­ket. The ex­po­sure that they will re­ceive from this com­pe­ti­tion will pro­vide in­cred­i­ble op­por­tu­ni­ties. We are en­cour­ag­ing all de­sign­ers to en­ter.”

Fi­nal­ists in the De­sign a Dress com­pe­ti­tion will par­tic­i­pate in the He­len G Bri­dal Fash­ion Show on Jan­uary 29, at the Span­ish Court Ho­tel Wor­thing­ton.

Spon­sors in­clude: FYI Con­sul­tancy Group, Flair Mag­a­zine, Ja­maica Wed­ding Photo, White Lo­tus, Sleek, Ja­maica Wed­ding Pho­tog­ra­phy, The Pro­duc­tion Box, and Supreme Sys­tems.

Most women dream about their wed­ding dress be­fore they even meet their Prince Charm­ing, so we are def­i­nitely ex­cited to see these dresses come to life.

CON­TRIB­UTED

Last year’s win­ning de­sign by Yolande Ben­nett.

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