Jem Jewels
BY YELAD
WHEN YOU want playful, trendy, classy handmade jewellery, Jerusha Daley is the woman to know. The 21-year-artist is passionate, creative, and ambitious.
During the day, Daley pursues an associate degree in business and entrepreneurial studies at the Excelsior Community College, but at night, she chases her dream of creating a fashion and beauty empire. Though she admits it is difficult both, her goal of making Jem Jewels a household name in Jamaica keeps her going.
Growing up, Daley was always intrigued by magazines and would read them all the time to keep. up to date with the different fashion trends. She never knew that producing and designing her own jewellery would be her fate, but through her love for fashion, Jem Jewels was born.
Taking a trip down memory lane, Daley recalls over a year ago, when she began testing her skills by making her first silver ring set. She admits that her creations were far from perfect.
“The process was very tedious because I didn't know the proper techniques in shaping the wires. As a result, the ends of the rings were jagged and sharp, and there were pliers marks all over the rings. It was a disaster,” she told Flair.
She also had difficulty in getting the sizes, but after a lot of practice and enough determination, Daley has moved from disaster to flawless.
“I want whenever people think trendy and custom handmade jewellery that they automatically think Jem Jewels. I want to eventually spread my art to the rest of the Caribbean and then the world but, my overall aim is to revamp handmade giving it more spunk and life to match t generation’s beauty trends,” Daley explained.
HER INSPIRATION
With a number of designs and styles n her belt, Daley explains that she takes in from everything around her. From natur textures, and modern fashion trends. Be artist also helps to bring her designs to l “Sometimes it feels as if I draw or paint materials,” she expressed.
Daley is a woman of many talents, as practises make-up artistry. One day, she juggle both. As her love for fashion grow admits that jewellery design and produc the beginning for her.
In the future, she wants to tap into al the fashion industry, specifically professi and a make-up line.
On her bad days, Daley remembers h motivation – her mother, Eloise Lynch. father passed away when she was only n old, her mother made numerous sacrific and her siblings. For this, Daley is deter give her mother the life she deserves.
“I am also motivated by the journey a of my friends, as well as proving those w believe in my vision wrong, and proving right,” she explained.
Feast your eyes on a few of her design Gem Jewels by Yelad Tel: (876) 416-8371 Email: ms.yeladartistry@gmail.com Instagram: jemel.jewels