Jem Jew­els

BY YELAD

Jamaica Gleaner - - FLAIR FASHION - Kim­berly Goodall Life­style Writer

WHEN YOU want play­ful, trendy, classy hand­made jew­ellery, Jerusha Da­ley is the woman to know. The 21-year-artist is pas­sion­ate, cre­ative, and am­bi­tious.

Dur­ing the day, Da­ley pur­sues an as­so­ciate de­gree in busi­ness and en­tre­pre­neur­ial stud­ies at the Ex­cel­sior Com­mu­nity Col­lege, but at night, she chases her dream of cre­at­ing a fash­ion and beauty em­pire. Though she ad­mits it is dif­fi­cult both, her goal of mak­ing Jem Jew­els a house­hold name in Ja­maica keeps her go­ing.

Grow­ing up, Da­ley was al­ways in­trigued by mag­a­zines and would read them all the time to keep. up to date with the dif­fer­ent fash­ion trends. She never knew that pro­duc­ing and de­sign­ing her own jew­ellery would be her fate, but through her love for fash­ion, Jem Jew­els was born.

Tak­ing a trip down mem­ory lane, Da­ley re­calls over a year ago, when she be­gan test­ing her skills by mak­ing her first sil­ver ring set. She ad­mits that her cre­ations were far from per­fect.

“The process was very te­dious be­cause I didn't know the proper tech­niques in shap­ing the wires. As a re­sult, the ends of the rings were jagged and sharp, and there were pli­ers marks all over the rings. It was a dis­as­ter,” she told Flair.

She also had dif­fi­culty in get­ting the sizes, but af­ter a lot of prac­tice and enough de­ter­mi­na­tion, Da­ley has moved from dis­as­ter to flaw­less.

“I want when­ever peo­ple think trendy and cus­tom hand­made jew­ellery that they au­to­mat­i­cally think Jem Jew­els. I want to even­tu­ally spread my art to the rest of the Caribbean and then the world but, my over­all aim is to re­vamp hand­made giv­ing it more spunk and life to match t gen­er­a­tion’s beauty trends,” Da­ley ex­plained.

HER IN­SPI­RA­TION

With a num­ber of de­signs and styles n her belt, Da­ley ex­plains that she takes in from ev­ery­thing around her. From natur tex­tures, and mod­ern fash­ion trends. Be artist also helps to bring her de­signs to l “Some­times it feels as if I draw or paint ma­te­ri­als,” she ex­pressed.

Da­ley is a woman of many tal­ents, as prac­tises make-up artistry. One day, she jug­gle both. As her love for fash­ion grow ad­mits that jew­ellery de­sign and pro­duc the be­gin­ning for her.

In the fu­ture, she wants to tap into al the fash­ion in­dus­try, specif­i­cally pro­fessi and a make-up line.

On her bad days, Da­ley re­mem­bers h mo­ti­va­tion – her mother, Eloise Lynch. fa­ther passed away when she was only n old, her mother made numer­ous sac­ri­fic and her sib­lings. For this, Da­ley is de­ter give her mother the life she de­serves.

“I am also mo­ti­vated by the jour­ney a of my friends, as well as prov­ing those w be­lieve in my vi­sion wrong, and prov­ing right,” she ex­plained.

Feast your eyes on a few of her de­sign Gem Jew­els by Yelad Tel: (876) 416-8371 Email: ms.yeladartistry@gmail.com In­sta­gram: jemel.jew­els

These gor­geous rings should be added to your col­lec­tion.

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