BRAND MANAGER

WRAY & NEPHEW WHITE OVERPROOF RUM

The Company J. Wray & Nephew Limited is a subsidiary of Gruppo Campari, the sixth largest player in the global beverage industry, with a portfolio of over 50 premium and super premium brands marketed and distributed in over 190 countries worldwide.

J. Wray & Nephew Limited (JWN) is the oldest company in Jamaica and has built a tradition of excellence since its founding in 1825. From its humble beginning as a tavern in Kingston established by John Wray, the Company has developed into one of the largest exporters in the Caribbean, with its products distributed in over 60 countries around the world. The Company has Jamaica’s largest wine and spirits portfolio, comprising a number of owned and represented brands.

The Job Are you a passionate marketer with a track record of delivering breakthrough results? Are you recognized as a strategic thought leader? Are you known for your unique ability to harness consumer insights to build compelling marketing strategies and campaigns? If you are persuasive, analytically rigorous, highly collaborative, commercially savvy and adept at bringing ideas to life in creative ways you may be the perfect match for Brand Manager- Wray & Nephew White Overproof Rum (WOP) position in our Marketing Department located in Kingston.

The Brand Manager is responsible for the development and execution of Brand plans and programmes, through collaboration with other key internal and external stakeholders. The overall objective of the role is to drive and implement the strategic direction and management of the assigned brand portfolio so that brand development is optimized at consumer and customer levels; which includes coordinating all consumer-marketing efforts while adhering to budgetary restraints and compliance

Key Activities

• Manage assigned brands to meet and exceed commercial and equity targets while remaining within budgeted expenditures and compliance; which involves ensuring that the annual brand plan is fully implemented.

• Develop and manage long term and short term strategic and tactical plans for assigned Brands driven by portfolio strategy.

• Manage and drive the marketing strategy assigned brands including but not limited to, Innovation, packaging, sales forecasting, distribution, pricing, advertising and promotion campaigns.

• Be the Brand ‘champion’ and expert for assigned brands, both internally and externally.

• Proactively develop design and implement strategies to increase market share and or maximize value for assigned brands; through the use of the Campari Marketing Tools

• Coordinate and monitor event sponsorship planning with events management team.

• Acquire market research and intelligence on consumers, brands and competitive activities to aide in planning and decision-making.

• Forecast with 90% accuracy on a monthly basis sales volumes, advertising and promotion expenses and accruals.

• Supervise the development of all advertising campaigns including print, radio/television and digital/social media

• Conduct measurement and evaluation on new product concepts, existing brands and activities.

• Manage and coordinate outsourced agencies, including advertising, BTL, experiential agencies for new and ongoing campaigns and activities

• Develop marketing strategy to improve market share and or value through the analysis of internal and external environments that may affect present and future needs of Company’s markets;

• Promote a positive image of the Company’s brands.

Profile

• Minimum of 4 years’ experience in a similar position (Brand Manager) in local or multinational company of the fast moving consumer goods.

• A background in Beverage Company would be an asset.

• A Bachelor’s Degree in any of the following: Business Management, Business Administration, Economics and Commerce.

• Open to job rotation in commercial role and /or experience abroad.

• Enjoys the nightlife; able to spend evenings and nights out in the on premise channel. Quick and Flexible mentality

• Self-organized and autonomous

• Problem solving approach

• Consumer centered and intuitive

• Passionate for (our) brands

• Ability to communicate at all levels (Internally/Externally)

• Entrepreneurial

• Enthusiastic, dynamic with a “can do” mentality

• Team player

• Goal oriented

• Value fit for our organization

Our company culture is characterized by passion for performance and passion for people. Take advantage of the excellent career opportunities of an international and globally minded company that has retained its national decision-making potential. If you are looking for a job with the best prospects for the future and want to drive our strong brands with fun and passion, apply no later than 5: 00pm, Friday, February 3, 2017 via email to jwnhrd@campari.com

We appreciate all applications; however only short listed candidates will be contacted.