Jamaica Gleaner

Maggi Farmers’ Market offers wide variety

- Keisha Hill Gleaner Writer keisha.hill@gleanerjm.com

‘CARRY ME ackee go a Linstead Market

well, not quite! It was indeed a jolly atmosphere, and ackee was among the long list of vegetables, fresh fruits, ground provisions and products that were on sale at the Maggi Famers’ Market held recently along Knustford Boulevard in New Kingston.

From the inviting smells emanating from the delicious food prepared using Maggi Curry Powder, to the myriad of dishes from the Maggi Street Style Ambassador­s, it was certainly a tantalisin­g and fulfilling experience.

Jimmy Morgan, from Fletcher’s Land, one of the Maggi Street Style Ambassador­s, prepared fried fish and bammy using Nestlé Coconut Milk.

“The response has been tremendous. So many persons want to get on board so that they too can educate more people about Maggi products,” Morgan said.

Ionie ‘Miss Little’ Thompson from Parade Gardens cooked her famous conch soup. Many customers were overheard telling her to ensure she saved a cup for them.

Phillip Lowther also presented an interestin­g variety of bammies. The ingredient­s included sunflower with flaxseed, pumpkin and sweet potato.

“Everywhere we go, everybody doing the straight bammy. The idea came to me to do it differentl­y and I started two years ago. It has been exciting, and people love the variety,” he said.

Similar to most market scenes, customers weighed their options and chose the best value for their money. According to Keisha Palmer, head of corporate affairs, communicat­ions and consumer relations at Nestlé, the yearly staging of the Maggi Farmers’ Market is a mutually beneficial partnershi­p for the organisati­on and the persons associated with the venture, including the farmers.

“We provide the framework and the farmers bring their products. We are supporting the farmers and giving back to the communitie­s in which our products are utilised. We understand that for our business to be successful, our communitie­s have to be successful, and when we support our local farmers, by extension, the nation also becomes successful,” Palmer said.

Wendy Robertson, culinary marketing manager at Nestlé Jamaica, said the company has received several requests to stage the event islandwide.

“We have had an excellent turnout, and we are considerin­g increasing the (number of markets organised). The farmers love to come because they do well and the consumers get fresh produce. Some of the items that are here were reaped the day before the event,” Robertson said.

 ??  ?? Produce on display at a previous Maggi Farmers’ Market.
Produce on display at a previous Maggi Farmers’ Market.
 ??  ?? Vendors and shoppers at a previous Maggi Farmers’ Market.
Vendors and shoppers at a previous Maggi Farmers’ Market.

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