Stand your ground!
Sugar producers charged to fight for market share
SUGAR INDUSTRY stakeholders are being urged to stand their ground in the face of new and emerging threats to their economic livelihood.
Addressing Thursday’s opening ceremony of the two-day regional policy workshop on ‘The Caribbean Sugar Industry Post-2017, José Orive, executive director of the International Sugar Organization (ISO), said the local industry players should prepare to fight for what is rightfully theirs.
“Do not accept the imposition of models or criteria that come from somewhere else. Extrapolate the useful elements therein and apply them to your own reality,” the ISO head told industry stakeholders from the region, as well as Europe, at JAMPRO’s St Andrew headquarters.
Speaking to The Gleaner afterwards, Orive expanded on this line of reasoning.
“We frequently see people coming from developed countries and telling us in the developing world what to do. Yes, there are useful examples that you can draw from the developed countries – from countries like Mauritius, Fiji, South Africa, Swaziland – but never copy and paste them. God didn’t make us twins for a reason. So, Jamaica and the Caribbean must be extra careful in picking out the elements that are relevant to its own reality and putting them into effect full hilt,” he emphasised.
GREATER COLLABORATION
Citing the need for urgent and wide-scale quality diversification of cane sugar produce, Orive recommended greater publicprivate sector collaboration as a matter of priority.
“You have to start looking at change yesterday. There are countries within the ACP (African, Caribbean and Pacific) block that have transitioned already, but the challenge to produce quality sugar just in time is there for the taking. The sooner you move, the
better off you are. If you are ahead of the curve and you hit August, already shifting into second and third gear in a process of change, so much the better,” he stated.
“I would strongly recommend that you look at following a path that is Caribbean, similar to the one that my region, Central America, did, which is to negotiate regional trade agreements with consumer markets. South Korea is pulling in about one-fifth of the export surplus of Central America. I don’t see why the Caribbean cannot explore such markets and tap into them by a joint effort by government and industry to open up market access.”
The ‘August’ reference is in light of the fact that come September 30, the preferential access to the European Union (EU) long enjoyed by ACP countries will end, with the removal of quotas for beet sugar producers in Europe. Uncertainty about the level of economic fallout from the anticipated decline in demand for sugar from the Caribbean has seen some regional producers already diversifying their product range, as well as tapping into non-traditional markets.